• Job Description

  Req#: 1471268
  EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities. At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
  Location: Boston, Houston, San Antonio, Los Angeles, Sacramento, San Diego, Seattle, Salt Lake City, Milwaukee, Miami, Tampa, Jacksonville, Charlotte, Nashville, Chicago, Hoboken, Hartford, Atlanta
  
  Sector Marketing Strategist – Consumer
  Join our Brand, Marketing and Communications (BMC) team and you will directly support and promote our brand and reputation. Through internal communications, public relations and corporate communications, you’ll provide a wide range of marketing and communications services to internal and external audiences. These include current and future clients, our current and future employees, alumni, regulators, the media and the communities within which we operate.
  The opportunity
  As a strategist on EY’s Consumer marketing team, you will lead all integrated marketing efforts in the US for the consumer products sector. Specifically, you will be part of a team that helps raise awareness of the firm’s experience in solving complex issues in the sector. This role will report to the US Consumer Marketing Leader, have a US-wide scope and will be expected to collaborate closely with our global industry and service line centers.
  You will be expected to work closely with the practice and our business development professionals to develop and execute marketing strategies that support go-to-market objectives and help achieve revenue goals. You will be responsible for a wide range of cross-channel marketing activities, including development, management and execution of strategic plans, thought leadership and creative content, event development and management, and the use of digital, email and social media marketing all aligned to the audience journey. You will work closely with EY leaders in the sector to help drive their executive brand presence. You will be expected to work as part of a team that collaborates with the sector, practice, industry and other firm leaders to develop market-facing initiatives that help drive EY’s overall strategy around key business issues our clients face.
  Your key responsibilities
  • Assist marketing lead with development of the annual marketing strategy and implementation of campaigns, as well as help devise and manage annual marketing budget
  • Collaborate with leadership to identify our buyers’ needs and wants as well as where they are in the funnel, developing programs that engage those buyers differently in the market and drive decisions that lead to increased impact and deliver against business and Americas marketing priorities
  • Manage and execute plans that incorporate the full marketing mix: Creative ad development, thought leadership, web strategy, email marketing, paid media, strategic events, and client-facing materials
  • Leverage your personal leadership and relationship development skills to effectively, navigate a matrixed origination to conduct marketing strategy discussions with firm leaders, using a data-driven approach to advocate for a recommended approach
  • Work closely with subject matter experts, writers and creative teams to develop high-quality, differentiated thought leadership and creative content and manage the distribution of same, externally and internally, utilizing multiple formats and channels as appropriate
  • Collaborate with other areas of Brand and Marketing; team with the right internal and external resources (i.e. internal communications, PR/social, centers of excellence, service Line, agencies) to develop and deliver campaigns
  • Track the effectiveness of overall marketing campaigns and individual initiatives, providing measurement reports and status updates
  Skills and attributes for success
  • Understanding of advanced marketing and communication principles and preferably, exposure to industry marketplace issues
  • Strong executive presence and demonstrated ability to interface with senior leaders, providing strategic guidance on marketing activities in support of their business goals
  • Ability to effectively manage multiple concurrent marketing initiatives
  • Strength in working independently to resolve challenges while maintaining an active dialogue with leaders and stakeholders
  • Strong content strategy and development skills; Excellent written and verbal communication skills (including presentations) as well as listening and interpretation skills including the talent to translate complex technical concepts into compelling marketing messages
  • Ability to understand and speak to consumer industry trends and issues
  • Strong project management skills and proficiency at effectively managing multiple complex and time sensitive projects
  • Efficient time management and prioritization skills with ability to create time sensitive material for clients (internal and external) and manage programs in a fast-paced environment
  • Responsibility to adhere to internal reporting requirements and risk management protocols
  • Adept at working independently as well as within virtual teams
  • Strong leadership skills to coach and develpp junior level team members
    
  To qualify for the role, you must have
  • Minimum of 7-8 plus years of marketing and communications experience, with consumer products or retail industries and/or professional services experience preferred
  • Bachelor’s degree, preferably with a marketing or communications major or equivalent experience, MBA is a plus
  What we offer
  We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The salary range for this job in most geographic locations in the US is $98,100 to $178,100. The salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $117,700 to $202,400. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
  • Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
  • Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
  • Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
  • Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
  If you can demonstrate that you meet the criteria above, please contact us as soon as possible.
  The exceptional EY experience. It’s yours to build.
  EY | Building a better working world
  EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
  Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
  Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.
  EY is an equal opportunity, affirmative action employer providing equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.
  EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, type Option 2 (HR-related inquiries) and then type Option 1 (HR Shared Services Center), which will route you to EY’s Talent Shared Services Team or email SSC Customer Support at ssc.customersupport@ey.com

• About the company

  EY provides consulting, assurance, tax and transaction services that help solve our client’s toughest challenges and build a better working world for all.

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