• Job Description

  Req#: od7wkfwU?nl=1

  Senior Analyst, Analytics

  Overview:u00A0u00A0

  We are looking for a Senior Analyst to join our team, responsible for measurement planning, weekly reporting, media and creative testing/analysis, and competitive research and analysis in support of our media/search teams.u00A0

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  Your Impact:u00A0u00A0

  Utilizing your strong analytical abilities and quantitative skills, you will provide data and analytics services to clients. More specifically, you will:

  • Work with senior level Insights and Analytics staff to develop project timelines, deliverable schedules, and measure effectiveness of media campaign performance
  • Deliver projects while communicating project progress, issues, and deliverables to manager and directoru202Fu00A0
  • Conduct client calls to define requirements and business rules that will apply to underlying data architectureu00A0
  • Establish a strong relationship with day-to-day clients through a demonstration of industry knowledge and a deep understanding of clientu2019s business objectivesu202Fu00A0
  • Develop creative and media strategies in collaboration with other departmentsu202Fu00A0
  • Develop measurement plans and reports to identify initial performance insights and opportunities for further analysis or optimizationu00A0
  • Generate insightful visualizations and performance dashboards to depict datau00A0
  • Research industry trends and facts while sharing expertise to teamu202Fu00A0
  • Other duties and responsibilities as assignedu00A0

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  Your Qualifications:u00A0u00A0

  • Bacheloru2019s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field; or equivalent professional work experienceu00A0
  • 2+ years of relevant work experienceu00A0
  • Experience with Adobe Analytics, Google Analytics, DoubleClick and/or other web analytics toolsu00A0
  • Data Visualization experience (Tableau, Power BI, Datorama, or Domo)u00A0
  • Knowledge of media industry research tools, including MRI, Media Metrix, and Nielsenu00A0
  • Strong understanding of metrics, including Media and Quantitative business measuresu00A0
  • Advanced Excel skills and understanding of Microsoft Access and databasesu00A0
  • R, SAS, and SQL experience a plusu00A0

  About GroupM:

  GroupM is the worldu2019s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and mSix&Partners, as well as the outcomes-driven programmatic audience company, Xaxis. GroupMu2019s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

  GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.u202FWe are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, theu00A0more greatu00A0work we can create together.
  
  The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-usu00A0for more details.u00A0
  

• About the company

  GroupM is the world’s leading media investment company. We make advertising work better for people.

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