CMI/Compas
Senior Analyst, Digital Marketing Analytics
PayCompetitive
LocationChicago/Illinois
Employment typeOther
This job is now closed
Job Description
u00A0- Req#: oYPHqfwE?nl=1
- Lead with Independence:u00A0Take charge of campaign analysis, optimization, and ad-hoc requests, steering our marketing strategies to unparalleled success.u00A0u00A0
- Shape Strategic Plans:u00A0Create measurement blueprints aligned with our objectives, guiding business trends, and performance to elevate our outcomes.u00A0u00A0
- Deep Dive into Insights:u00A0Unravel the intricacies of markets and targets, delivering monthly performance analyses and actionable recommendations.u00A0u00A0
- Collaborate for Success:u00A0Partner with our data analytics team, ensuring seamless data collection and alignment with our KPIs and objectives.u00A0u00A0
- Be the Protocols Maestro:u00A0Maintain and enforce departmental SOPs, ensuring operational excellence in all your endeavors.u00A0u00A0
- Drive regular campaign analysis and optimization using a defined set of KPIs across assigned accounts.
- Master the specifics of markets and targets, guiding others through these intricacies.u00A0u00A0
- Independently craft monthly campaign performance analyses and steer optimization strategies for planning teams. u00A0
- Collaborate seamlessly with the data analytics team, ensuring aligned data collection from clients and suppliers.u00A0u00A0
- Architect measurement plans are rooted in our strategic imperatives and media strategies.u00A0u00A0
- Provide indispensable data and research support tou00A0clientsu00A0and planning teams.u00A0
- Cultivate a profound understanding of each client's data sources, becoming the go-to expert. u00A0
- Partner closely with your manager, generating trend reports and offering insights for optimization efforts across online tactics such as Search, Display, CTV, OLV and Social
- Proactively identify and interpret key drivers behind marketing and media performance, empowering channel owners to optimizeu00A0spendingu00A0efficiency aligned with our business goals.u00A0u00A0
- Bacheloru2019s degree in marketing, statistics, mathematics, economics, psychology, or a relevant field preferred.u00A0u00A0u00A0
- 3-5 years of online marketing, web analytics, or research experience.u00A0u00A0u00A0
- Strong project management and prioritization skills.u00A0u00A0u00A0
- Experience or education in Pharma - a significant advantage!u00A0u00A0u00A0
- Extensive proficiency in Microsoft Office (Excel and PowerPoint are your forte).u00A0u00A0
- Experience with business intelligence software such as DOMO, PowerBI, Tableau.
- Familiarity with Google Analytics and/or Adobe.u00A0u00A0u00A0
- Direct experience in online direct marketing or online media performance analysis.u00A0u00A0u00A0
- Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI - an added advantage. u00A0
u00A0Ready to take the reins in the world of digital marketing analytics? CMI Media Group is seeking a seasoned expert to lead the charge in analyzing and optimizing our online campaigns across diverse accounts. As our Senior Analyst, you'll be the driving force behind our strategic measurement plans and pivotal recommendations, shaping the future of our campaigns and business outcomes.u00A0 u00A0u00A0Key Responsibilities:u00A0 u00A0u00A0u00A0Your Impactful Responsibilities:u00A0u00A0 u00A0What We're Looking For:u00A0 u00A0Ready to lead the charge in digital marketing analytics? Join us and pave the way for unprecedented success! Apply now to embark on a journey of data-driven excellence!u00A0u00A0u00A0u00A0