• Job Description

  Req#: 122154

  Job Location: Remote
  Hershey, PA, Austin, TX but is also open to 100% remote
  

  
  Summary:
  A Senior Associate Brand Manager (ABM)/Sr ABM has responsibility for specific projects and activities in support of the Salty Snacks business. An ABM/Sr ABM must be a strong leader of people in cross-functional assignments as he/she plays a leadership role throughout the corporation, coordinating with other functional areas to ensure necessary actions occur in support of his/her marketing position. This position often plays a leadership and/or project management role with outside marketing suppliers such as ad agencies.

  Additionally, this position requires strong analytical skills as well as an ability to translate analysis on the business into recommended programs affecting all major marketing variables. Those marketing variables include advertising, promotion, product changes, pricing, new products, retail programs, and other key programs that could affect the short and long-term profitability and share position. Individuals must have a keen view of the external environment including general trends impacting the business, competitive assessments, and an understanding of both consumers and customers.

  The individual in this position supports the development of strategic, consumer-based initiatives for various Salty Snack brands, with a focus on seasonal opportunity, promotional & partnership strategy, and the role of our Sweet & Salty portfolio (HSY and Reese’s Popcorn). This individual will support strategy development and help address trends/unmet consumer needs and brand white-space opportunities to achieve company growth and profit targets. This includes the identification and assessment of strategic opportunity areas and development of new initiatives, from discovery and ideation, through to commercialization.
  
  

  Responsibilities:
  •Strategic, annual, and marketing planning and periodic re-planning on the business
  •Leadership of activities inside and outside the company that will result in successful implementation of marketing plans
  •Analysis of the business results or directing such analysis
  •Deep knowledge of the commercial, operational, and financial dimensions of the business
  •Partnership with consumer insights to support strategy development through identification of white-space opportunities and analysis of trends/unmet consumer needs
  •External and internal assessments of the business environment, competitors, customers, market trends, and implications to the particular area of responsibility
  •Personal training and development
  

  Qualifications(Knowledge, Skills, Education, Experience, etc.):
  • 3+ years experience in Marketing, Sales, Strategy and / or General Management
  • Bachelor’s Degree required, MBA or equivalent marketplace experience preferred
  • Self-starter with high degree of personal initiative
  • Strong project and timeline management skills
  • Ability to lead cross-functional teams
  • Outstanding strategic thinking and analytical abilities
  • Strong verbal and written communicator to wide breadth of audiences
  • Ability to thrive in a fast-paced, rapidly evolving, and collaborative entrepreneurial environment.

  #LI-AM1

• About the company

  6329445 The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world.

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