Publicis Groupe
Senior Associate, Campaign Manager - Programmatic
This job is now closed
Job Description
- Req#: 23-7456
- Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues
- Conduct full analysis of campaign performance, optimizations, issues, etc.
- Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives
- Traffic all creatives into platform and set up campaigns prior to launch date
- Maintain knowledge of media technology buying platforms and analytic tools
- Navigate through variety of third-party systems to complete monthly billing documentation
- Analyze campaign performance and make strategic investment and tactical media optimizations
- Provide clients with programmatic media recommendations and optimization strategies that align with objectives
- Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's
- Bachelor’s degree
- 2-3 Years of experience (including Internships) in media industry
- 1-2 Years of experience working in DSPs such as The Trade Desk, DV360, etc preferred OR
- 1-2 Years of experience working in platform for real time bidded channels (search, social, e-commerce)
- Proficient-to-Advanced Excel Expertise
- Excellent written and verbal communication skills
- Experience with ad tech platforms, manual bidding platforms, APIs, etc.
- Excellent relationship building, diplomacy, and decision making skills with ability to think creatively
- Proficiency with Microsoft office suite
Company Description
Read this first: If you have what it takes for this job, but don't meet all the criteria within the job description, we encourage you to apply. We'd like to connect with you to see what skills and experience you could bring to our team.
Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Job Description
Publicis Media’s Central Activation team supports PM Agency clients by executing programmatic campaigns to meet performance goals across a variety of platforms. This role will focus on supporting Publicis’ largest clients.
The Campaign Managers role is accountable for the successful implementation & execution of programmatic campaigns for Public Media clients that are supported by PM Precision’s Central Activation team.
The ideal candidate should be familiar with platforms such as The Trade Desk & Google DV360 (among others), and have experience in DSP campaign management functions, including campaign build, creative assignment, partner pixel trafficking, performance optimization principles & reporting capabilities.
Responsibilities:
Qualifications
#LI-Hybrid
Additional Information
Publicis Media provides benefits and resources designed to support all of our employees. With comprehensive health and dental benefits, 401K match program, generous time off, and flexibility to work remotely we strive to support work life balance. We encourage participation in the over 13 Business Resource Groups, including groups for Women, People of Color, Veterans, LGTBQ community and allies, Parents, and more.
Please let your Publicis Recruiter know if there are any particular adjustments we can consider to make the interview more accessible and comfortable.
We know that when the whole person is cared for, they are able to do their best work. That’s why we offer benefits that go way beyond comprehensive health, dental, 401K matching, and flexible time. We also offer access to over 16+ Business Resource Groups, mentorship programs and training opportunities, wellness and enrichment programming, extensive benefits for caregivers and new parents, tuition reimbursement, and so much more.
All your information will be kept confidential according to EEO guidelines.
REQ # 23-7456
About the company
Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One.