Salary Range: $70,000 - $80,000

About the Milken Institute

The Milken Institute is a globally minded, publicly supported, non-partisan, and nonprofit think tank headquartered in Santa Monica, with offices in Washington, DC, New York, London, Abu Dhabi, and Singapore. For the past three decades, the Milken Institute has served as a catalyst for practical, scalable solutions to global challenges by connecting human, financial, and educational resources to those who need them. Guided by a conviction that the best ideas, under-resourced, cannot succeed, we conduct research and analysis and convene top experts, innovators, and influencers from different backgrounds and competing viewpoints. We leverage this expertise and insight to construct programs and policy initiatives. These activities are designed to help people build meaningful lives, in which they can experience health and well-being, pursue effective education and gainful employment, and access the resources required to create ever-expanding opportunities for themselves and their broader communities.

About the Position

Milken Institute is seeking a creative, passionate, and data-driven digital marketing professional who is an expert at guiding strategy and execution across paid social, paid search, and email strategy. This candidate must have a solid understanding of how paid media can amplify brand content and messages, deliver on business objectives, and ultimately benefit earned and owned communications efforts for a variety of audiences across the Milken Institutes’ pillars.

Reporting directly to the Associate Director of Marketing, this position is responsible for developing and executing personalized awareness and outreach strategies that position the Milken Institutes’ research, programs, and events with key and prospective audiences.

The Senior Associate of Digital Marketing will help to build go-to-market strategies for growing the paid media practice at Milken Institute. This includes overseeing the planning, buying, managing, and optimizing paid media activities across the digital ecosystem (social, display, programmatic, and search).

Additionally, the ideal candidate should have experience planning and executing email campaigns as well as managing email segmentation, personalization strategies, technology implementations, email delivery and acquisition efforts, and overseeing email data analysis and best practices for email design and listing quality. This candidate must have experience in Salesforce Marketing Cloud.

Responsibilities

Email Strategy and Planning

• Lead Milken Institute’s email marketing strategy and editorial calendar to drive traffic, engagement, leads, visibility, and support.
• Manage email marketing campaigns end-to-end, including planning, targeting, building, testing, reporting, and optimization.
• Develop documentation and road maps for processes and A/B tests for communication needs that succeed through email.
• Stay current with best practices, strategies, and industry standards related to email marketing.

List Management

• Direct activities related to Salesforce Marketing Cloud contact management, ensuring that email lists are healthy and continue to grow.
• Segment lists based on behaviors like past email engagement and website interactions.
• Purge non-deliverable email addresses and opt-outs and follow up on interested respondents.

Paid Media

• Oversee the planning and execution of advertising campaigns to ensure successful audience engagement and activation, from strategy to creative review to placement and reporting.
• Continually audit and analyze paid advertising strategy (i.e. – properties used, ad types, spend levels) and redefine as necessary.
• Provide expertise and guidance on allocating digital marketing spend and investment to achieve goals and objectives.

Research and Reporting

• Create email and paid media reporting dashboards and custom reports analyzing campaign performance to provide actionable recommendations and continuously improve the Milken Institute’s campaigns.
• Work closely with other team members to create reporting dashboards and analyses that will help drive business goals.
• Conduct keyword research, discovery, expansion, and optimization to support organic search results. Work with team members to drive SEO in content creation.
  

Qualifications

• Bachelor’s degree in marketing or communications or related field.
• Minimum five years of experience developing and managing optimized marketing campaigns in a nonprofit, political, or public policy setting with increasing responsibility.
• Experience building campaigns within Salesforce Marketing Cloud.
• Ability to translate complex and varied inputs, including digital behavioral data and analytics, market research, industry and competitive trends and more, into a clear, cohesive narrative that leads to actionable strategies.
• Excellent understanding of marketing concepts and metrics.
• Knowledge of HTML, CSS and email design best practices.
• Experience writing copy to translate and promote complex materials and craft messages for specific audience segments for ads and emails.

Working Conditions & Travel Requirements

This position will work in a professional office environment. This person will also be required to travel occasionally to other offices and/or venues to assist with events as needed, requiring occasional work outside of traditional hours.

Note

We are interested in qualified candidates who are eligible to work in the United States. Please note, we are not sponsoring visas at this time, being authorized to work in the U.S. is a precondition of employment.

This position will be working a hybrid model, where you will be expected to report to your respective office location 3-days per week (Tuesday - Thursday) , this is subject to change.

The statements herein are intended to describe the overall nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Please submit resume and cover letter illustrating how your experience and skills will contribute to the department and any unique qualities you bring to the position. If applying via Indeed, please upload your resume and any supporting documentation as one attachment. Any application that does not include both a resume and cover letter will be rejected.

Our Culture

The Milken Institute is proud to provide equal employment opportunities to all employees and qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, disability or status as a veteran.

Every person at the Milken Institute is treated with respect, supported with resources and training, and exposed to a broad range of experiences. We foster a space for growth with opportunities to share knowledge and passion with both clients and colleagues. We are committed to building a diverse workforce and creating an inclusive environment where everyone can thrive. Our leadership is actively involved in our commitment to diversity and inclusion, and fostering a culture that creates opportunities for everyone.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan - 403b (5%)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity & Paternity)
• Short-Term & Long-Term Disability
• Flexible Spending Account (FSAs)
• Training & Development:
  1. LinkedIn Learning –over 10,000 classes offered, self-guided.
  2. Mentor Program
• Wellness Resources:
  1. Employee Assistance Program
  2. CALM app membership
  3. Gym (Santa Monica)

Additional Perks

• Coffee Chats with the CEO – informal opportunity to chat with the CEO.
• All Staff Meetings – employees from all domestic and international locations come together for a 2-day retreat (occurs every 18 months).

• Prime office locations – Santa Monica office is 4-blocks from the Pacific Ocean, Washington, DC office is across the street from the White House, New York office is on Madison Ave near Central Park, and Miami office is a 5-minute walk from Miami Beach.