Humana
Senior Associate, Local - Media Optimization & Effectiveness
This job is now closed
Job Description
- Req#: R-396309
Employer Industry: Healthcare Services
Why consider this job opportunity:
- Salary up to $107,800 per year
- Eligible for a bonus incentive plan based on performance
- Health benefits effective from day one
- Paid time off, holidays, and volunteer time
- Career development opportunities and tuition assistance
- Supportive work environment focused on health equity and community engagement
What to Expect (Job Responsibilities):
- Serve as a subject matter expert in media, advising teams on media plans and bridging communication between internal teams and media agencies
- Identify target audiences and coordinate end-to-end media campaign strategy, planning, implementation, measurement, and analysis
- Manage agency relationships, providing briefs, guidance, feedback, direction, and approval for campaigns
- Monitor media performance and optimize investments across paid channels to support campaign goals
- Collaborate with internal partners and external agencies to ensure alignment with business objectives
What is Required (Qualifications):
- Bachelor’s degree
- 5+ years of experience in media planning, buying, and execution
- Strong understanding of local market dynamics and regional media trends
- Expertise in developing omnichannel media strategies in local markets
- Excellent communication and collaboration skills with experience managing cross-functional projects
How to Stand Out (Preferred Qualifications):
- Experience in healthcare or regulated industries
- Familiarity with multicultural strategies
- Proficiency in media analytics tools and reporting tools
- Knowledge of HIPAA and compliance in localized campaigns
- Proven experience with digital media platforms and performance metrics
#Healthcare #MediaPlanning #CareerOpportunity #PerformanceIncentives #CommunityEngagement
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We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer."About the company
Humana looks at every facet of your life and works with you to create a path to health that fits your unique needs
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