Dentsu
Senior Associate, Planning
This job is now closed
Job Description
- Req#: R1053191
Employer Industry: Advertising and Marketing
Why Consider this Job Opportunity:
- Competitive salary range of $51,000- $83,375
- Opportunity for career growth and advancement within the organization
- Access to a range of medical, dental, vision, and 401(k) matching benefits
- Exposure to a diverse media landscape and tools such as MRI, Simmons, Nielsen Ad Intel, and Kantar Strategy
- Chance to foster relationships with the media community and develop publisher partnerships
- Work remotely with the option for a flexible work schedule
What to Expect (Job Responsibilities):
- Assist in developing communication strategies for brands and campaigns
- Analyze consumer behavior, market trends, and brand goals to effectively reach target audiences
- Contribute to the creation of media plans with accuracy and overall excellence
- Collaborate with activation department leads to establish processes and timelines
- Cultivate relationships with media community for idea exchange
What is Required (Qualifications):
- At least 1 year of experience in media planning, including digital media and comms planning
- Familiarity with audience research and targeting
- Proficiency in media tools such as MRI, Simmons, Nielsen Ad Intel, Kantar Strategy, DDS, MediaOcean, and HudsonMX
- Knowledge of DCM, comScore, eMarketer, Forrester, and other digital media tools
- Excellent analytical and problem-solving skills
How to Stand Out (Preferred Qualifications):
- Experience as a media planner in the advertising industry
- Familiarity with CPG companies and their media planning strategies
#AdvertisingandMarketing #MediaPlanner #CareerGrowth #CompetitiveSalary #RemoteWork
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