• Job Description

  Req#: 1599

  Overview

  Cleary Gottlieb is seeking a senior brand, digital & content manager to manage and enhance the Firm’s branding, creative services, digital and marketing communications to develop and deliver a content strategy in line with the Firm’s strategic objectives and BDMC functional plan.

  Responsibilities

  • Develop and manage brand guidelines and infrastructure to ensure consistent and effective use of the Firm’s branding, including brand refreshes and updates as required. Track and report on brand performance.
  • Establish and implement best practice for delivering innovative and effective integrated marketing campaigns, including tracking ROI. Work closely with BDMC colleagues and others to plan and deliver successful campaigns.
  • Create and implement the Firm’s content strategy in line with the Firm’s strategic objectives. Develop and communicate guidelines as well as best practices across online and traditional communication channels.
  • Enhance the Firm’s thought leadership program by working across the Firm to coordinate compelling content on hot topics and market developments in addition to maximizing our client engagement via multi-channel promotion.
  • Maximize the Firm's digital media presence across the website, social media and search engine optimization, including website refreshes and updates as required, to support and enhance stakeholder engagement.
  • Work closely with the Risk & Talent teams to develop and update policies relating to use of social media.
  • Refresh the Firm’s marketing communications across all formats and channels to develop clear messaging and consistency of branding.
  • Manage external supplier support, including setting priorities, briefing and coordination across geographies, and tracking performance against KPI.
  • Measure and report on ROI of marketing communications.
  • Support and deliver training and best practice for the BD and marketing communications team, attorneys and others engaging with branding, digital and marketing communications across the Firm.
  • Stay abreast of developments in branding, digital and marketing communications to bring new thinking and creativity to the function.
  • Foster a culture that supports collaboration and team spirit committed to professional excellence and the highest levels of client service.
  • Manage, mentor, and develop a team of brand, creative and marketing communications professionals in the U.S. and EMEA.

  Qualifications

  • A minimum of 8 years of marketing communications experience, ideally in a professional services or corporate environment. Previous experience at an international law firm is preferred but not required.
  • Solid understanding of branding, digital and marketing communications with a track record of delivering innovative programs and managing teams.
  • Experience delivering an integrated plan that includes brand and content strategy, digital, social media and SEO.
  • Impeccable written and verbal communications skills.
  • Effective interpersonal skills, with the ability to work well with and build trust with different stakeholders and build consensus around new programs and initiatives.
  • Works collaboratively with colleagues across the BDMC function and the wider Firm.
  • Strong commercial and analytical skills in order to develop programs to meet the Firm’s strategic objectives and demonstrate return on investment.
  • Proven project management skills, with the ability to multitask and change priorities as required.
  • Ability to effectively balance the desire for broad change with an understanding of how much change the Firm is capable of handling, to create realistic and achievable goals.
  • Experience working in a global environment and sensitive to different cultural perspectives.

  *The base salary for this position is $180,000 to $220,000. Actual pay is determined based on a number of job-related factors, including skills, education, training, credentials, experience, scope and complexity of role responsibilities, geographic location and performance.

• About the company

  Cleary Gottlieb Steen & Hamilton LLP is an international white shoe law firm headquartered at One Liberty Plaza in New York City.

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