• Job Description

  Req#: JR00089111

  You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

  Job Description:

  Our vision is to help our Clients achieve lifetime financial security and live healthier lives. To deliver on our promise, our team’s focus is to help advisors grow their practice through an end-to-end client engagement program, enabling them with content, support and knowledge to deliver holistic advice to Clients.

  As the Senior Communications Consultant, you’re responsible for building authentic conversations and engaging content across various platforms. You’re a solid copywriter, communicator, and creativity is in your DNA. You have a keen sense of emotional storytelling. You’ll be part of a dynamic, innovative, and results-driven team of professionals, who have a recognized brand within our advisory channel.

  What will you do?

  • Write content that engages and influences prospect, Client, advisor and leader audiences across different media, ensuring consistency of tone and messages, aligned to business objectives

  • Deliver promotional and business communications and manage the editing and approval processes

  • Develop best-in-class Client engagement thought leadership for advisors

  • Optimize email marketing performance and increase conversions through innovative nurture campaigns, A/B testing and sound analysis of user behaviours

  • Identify new content opportunities, develop and source content to deliver cohesive and compelling stories across all channels

  • Help to optimize marketing efforts with segmentation and digital tactics that nurture and engage target audiences

  • Collaborate with stakeholders, creative and project teams through all stages of projects to ensure an effective, polished final product

  • Champion advisor- and Client-oriented marketing approaches, consult with key business partners and recommend the appropriate approaches and vehicles to achieve business and marketing objectives

  What do you need to succeed?

  • Post-secondary education in marketing, journalism, or communication-related field

  • Minimum 5-7 years’ experience in marketing promotions roles with writing and content development experience

  • Proven experience of developing content for automated email marketing campaigns

  • Knowledge of financial services industry, Clients, products, services, distribution channels

  • Bilingualism (French, English, both oral and written) is required in Quebec only for the frequent interactions with English and French-speaking colleagues or internal partners across Canada and worldwide

  Preferred C ompetencies and skills:

  • Excellent interpersonal skills – must be able to consult, influence and negotiate with people from diverse backgrounds and levels throughout the organization

  • Ability to understand advanced industry concepts and distill them into relatable content

  • Creativity and solid understanding of marketing principles to create engaging copy that influences audiences

  • Results driven and solution-oriented; takes ownership for achieving results

  • Strong leadership skills to drive action, manage complexity and develop innovative solutions

  • Strategic thinker with the ability to make data-driven decisions

  • Adept at juggling multiple priorities, with the ability to work independently and in a dynamic, multi-site team environment

  • Ability to embrace change and adapt to constantly evolving business priorities

  What's in it for you?

  • Time off giving you the flexibility to focus on the moments that matter, including 20 vacation days per year

  • Flexible Benefits from the day you join to meet the needs of you and your family

  • Pension Plan participation starts immediately, and you are automatically enrolled. We help you save more with Sun Life automatic and matching contributions and by including both your salary and bonus when making

  • contributions.

  • The opportunity to move along a variety of career paths with amazing networking potential

  • Flexible hybrid work model

  • Work and professional development that is united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives

  • A friendly, collaborative, and inclusive culture

  • We’re honoured to be recognized as a 2023 Best Workplaces in Ontario by Great Place to Work® Canada

  • Sun Life ranked one of the 2023 Global 100 Most Sustainable Corporations in the World on the Corporate Knights ’ 2023

  The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

  Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

  Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com .

  At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

  We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

  Salary Range:

  76,000/76 000 - 125,000/125 000

  Job Category:

  Marketing

  Posting End Date:

  11/01/2024

• About the company

  Sun Life Financial Inc. is a Canadian financial services company.

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