About This Role

Strava is the app for active people. With over 150 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, Strava’s got you covered. Find your crew, crush your milestones, and keep moving forward. Start your journey with Strava today.

Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

We’re looking for a passionate, dedicated, and motivated Senior Copywriter to join our growing creative team within our design org.

You will be mainly focused on product copy and content design, with involvement in GTM campaigns and social copy. You will be working alongside marketing teams and senior copywriters to implement high-quality marketing and product design projects. You will collaborate with a team of senior copywriters and report to our Creative Director based in New York. You’ll be spending your days writing engaging content across various types to captivate and sustain audience interest.

Please be prepared to submit a portfolio or writing samples on the application.

We follow a flexible hybrid model that generally translates to around half your time on-site in our San Francisco office—roughly three days per week.

What You’ll Do:

• Deliver brand tone of voice and its application across products.
• Use your knowledge and skills to represent the copy/content team with cross-functional partners.
• Craft exciting and meaningful creative for our product teams, building hype for Strava and championing the tone of voice.
• Be supporting on GTM campaigns and social copy.
• Drive the copy with light oversight from leads and ideates to deliver quality work.
• Deliver high-quality copy for defined objectives independently.
• Have a passion for all things fitness, staying on top of the latest trends across all platforms.
• Join an exciting internal creative team that spans various fields.
• Make a direct and measurable impact on our business growth.

What You’ll Bring to the Team:

• Minimum 4+ to 5+ years of experience in copywriting AND content design/UX writing.
• Multiple years' experience using Figma.
• Experience in content design to help elevate product copy.
• A portfolio of writing samples that showcases a keen understanding in the art of content design, storytelling, and strong conceptual ability.
• Ability to take creative direction and contribute ideas.
• Product and writing for a digital product (mobile app experience)
• Passion for exploring new opportunities, taking calculated risks, and learning from them.
• A collaborative approach and the ability to work seamlessly across teams and time zones.
• An interest in working across fields, helping support our product teams with fresh knowledge and perspectives.
• Background in working within sports companies, sports-related content.
• Experience or knowledge that spans a range of writing fields (creative agency, brand-side, platform-side, social).

Compensation Overview:

At Strava, we know our employees are the most important ingredient to our success, and our compensation and total rewards programs reflect that. We take a market-based approach to pay, and pay may vary depending on the department and your location. Salary ranges are categorized into one of three tiers based on a cost of labor index for that geographic area. We will determine the candidate’s starting pay based on job-related skills, experience, qualifications, work location, and market conditions. We may modify these ranges in the future. For more information, please contact your talent partner.

Compensation: $100,000.00 to $125,000.00 per year. The base salary posted is within the compensation range for this role. This range reflects base pay only and does not include equity or benefits. Your recruiter can share more about the specific salary range for your location during the hiring process.

For more information on benefits, please click here.

Why Join Us?

Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.

Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.

When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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