Novant Health | GoHealth Urgent Care
Senior CRM & Email Marketing Specialist
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Job Description
- Req#: JR106589
Employer Industry: Healthcare Marketing
Why consider this job opportunity:
- Opportunity for career advancement and growth within the organization
- Work in a collaborative and innovative environment
- Engage in meaningful projects that enhance customer relationships
- Chance to lead and mentor a team of marketing professionals
- Ability to leverage data-driven strategies for impactful marketing initiatives
What to Expect (Job Responsibilities):
- Design and implement personalized email, SMS, and direct mail campaigns to maximize customer lifetime value
- Lead creative briefings and collaborate with brand and creative teams for campaign development
- Conduct in-depth analysis of customer data to inform targeted lifecycle strategies
- Monitor key performance indicators (KPIs) and provide actionable insights for ongoing program enhancements
- Collaborate with cross-functional teams to align marketing initiatives with broader retention goals
What is Required (Qualifications):
- Bachelor’s degree in marketing or related field
- Minimum of 5 years of experience in marketing, with an agency or similar role
- Minimum of 5 years of experience in lifecycle marketing and campaign execution
- Proficient in using Salesforce Marketing Cloud for campaign creation and management
- Strong analytical skills to assess customer behavior and campaign performance
How to Stand Out (Preferred Qualifications):
- Experience in healthcare and/or multi-location retail
- Background in business development, marketing agency, sales, or brand ambassador roles
- Proven success in leading creative briefings and guiding messaging for segmented audiences
- Ability to develop and apply testing methodologies for campaign optimization
#HealthcareMarketing #EmailMarketing #LifecycleMarketing #CareerGrowth #DataDrivenStrategies
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