Expedia Group

Senior CRM Performance Analyst


PayCompetitive
LocationLondon/England
Employment typeFull-Time

This job is now closed

  • Job Description

      Req#: R-90643

      If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request form . This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. This form is not for inquiring about a position or the status of an application.

      Expedia Group is seeking a talented individual to help run the performance, operations and reporting of CRM. You will have experience with Tableau, Querybook, SQL, data investigations, project management, CRM, and working with cross-functional teams. This position will work directly with marketing teams spanning Expedia's entire brand portfolio, including 20+ brands across 10 geographies around the world. Additionally, the role will work with our database, product, and development teams to support marketing efforts.


      What you'll do:

      • Measure, report and communicate the performance of the email and push channels and the CRM database

      • Create and manage reports to help marketing managers can self serve and we can monitor our database and campaigns quickly and effectively

      • Dig into data anomalies that can come up via different campaign results or database changes

      • Understand and add insights into the performance of the different results, measuring and analyzing the effectiveness of campaigns including engagement and conversion metrics and how they impact the channel

      • Find opportunities that the team can go after in order to improve the email and push channel's and make a difference to the bottom line

      • Utilize email reporting tools to train marketing teams as well as identify trends and opportunities

      • Extract data using SQL for marketing lists, campaign validation, and reporting

      • Serve as a liaison with technology teams to ensure current projects and priorities are aligned with marketing initiatives

      • Focus on analyzing hyper-localized global campaigns

      • Work with and present to a variety of stakeholders across marketing, finance, analytics and data teams

      Who you are:

      • Considerable SQL knowledge required

      • Vast knowledge of tableau and other analytics tools required

      • Knowledge of Qubole, AWS and other cloud storage technology is required

      • Marketing/CRM experience preferred

      • Experience in an analyst role

      • Ability to synthesize large amounts of data and find creative solutions when faced with limitations

      • Expert knowledge of Microsoft Excel

      • Familiarity working with and basic understanding of databases, particularly using a database for marketing communications

      • Strong communication skills, both verbal and written

      • Capable of successfully collaborating across teams and geographies

      • Flexibility and initiative as role and responsibilities evolve and change

      • Desire to grow in responsibility and expand knowledge base

      • Bachelor’s degree in related technical field; or equivalent related professional experience

      About Expedia Group

      Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

      © 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

      Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs .

      Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
  • About the company

      Expedia Group is an American online travel shopping company for consumer and small business travel.

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