Senior Digital Analytics Specialist

The Senior Digital Analytics Specialist is responsible for owning and delivering digital channel analysis and reporting for the enterprise. This will include advanced analytical data storytelling through refining and categorizing large volumes of digital web and app user actions and attributes and transforming them into digestible customer insights, behaviors, and journeys to assist stakeholders at all levels of the organization reach their business objectives. Additionally, this subject matter expert plays a crucial part in monitoring Caesars digital products’ functionality and growth through on-going tracking audits, incremental test measurement and forecasting, and maintaining Caesars’ digital data integrity across platforms. Ultimately, this role is instrumental in delivering increased conversions and loyalty member engagement in all digital channels, as well as an emphasis on improving the customers’ overall web experience to drive measurable revenue growth.

Responsibilities

Synthesize data to address the “what, why, and how” of business questions and business applications, knowing how to contribute to marketing strategy by representing the marketing technology team in business meetings and with 3rd parties

Analyze customer behavior based on customer segmentation studies and interactions of each consumer with the business and/or website in partnership with business owners

Lead the effort to provide strategic recommendations based on a deep understanding of customer behavior and segmentation

Act as the Subject Matter Expert (SME) for digital analytics insights including data storytelling and visualization

Create & deliver ongoing and ad hoc analytical reporting to meet requests of the business

Track, analyze, and debug site enhancements and key user flows to proactively identify issues in reporting or tracking as well as to identify changes in customer patterns

Collaborate with product owners, hotel strategy, booking engine, revenue managers, and web development teams to develop regular and ongoing monitoring of business health and site performance

Manage digital analytics documentation for the team in Confluence and submit JIRA tickets for needed enhancements

Analyze and report on site performance and user profile databases using Adobe Analytics, Snowflake, Hightouch CDP, Microsoft Excel, and other reporting tools up to senior leadership

Drive adoption of Adobe Analytics across the empire, including training stakeholders

Responsible for maintaining a backlog of reporting, tagging, and alerting needs

Create targetable segments/audiences using Hightouch CDP to connect & maintain platform activations

Assist with tagging and rule implementation in Google Tag Manager and Adobe Tags (Launch) as needed

Responsible for debugging of issues within the analytics implementation, including new feature QA and signoff

Provide functional and technical expertise to support business applications and underlying processes

Work with leader to align on priorities, constructively address project work, and build personal development plans

Collaborate with preferred vendors for beta testing to access and adopt new analytical features to stay on the cutting-edge

Requirements

Strong analytical skills with experience using analytical tools for data storytelling/visualization is required

4+ years’ experience with Adobe Analytics, Adobe Customer Journey Analytics (CJA) or similar platforms is required

Experience with Adobe Experience Platform (AEP) is preferred

Ability to clearly and effectively communicate both orally and in writing, including up to senior executives

Working knowledge of HTML, SQL, and JavaScript is preferred

Ability to work independently, seek solutions through self-education, and collaborate cross-divisionally to accomplish goals

Ability to meet deadlines, prioritize, and adapt to evolving business needs

Self-directed data exploration with ability to independently employ a wide range of mining and analysis methods

Understanding of digital retail operations (marketing channels, targeting and personalization, digital merchandising, site production)

4+ years in a related field, such as analytics, digital media, eCommerce, or similar

Proficient in Excel & PowerPoint

Solution oriented; positively impacts the environment of his or her direct team and department

Quarterly travel to attend eCommerce departmental planning sessions

Bachelor's degree or equivalent experience required