• Job Description

  Req#: 35708

  Date Posted: 01/18/2024
  Req ID: 35708
  Faculty/Division: Faculty of Arts & Science
  Department: Munk Sch Global Affairs & Public Policy
  Campus: St. George (Downtown Toronto)
  Position Number: 00039086

  Description:

  About us:
  
  The Faculty of Arts & Science is the heart of Canada’s leading university and one of the most comprehensive and diverse academic divisions in the world. The strength of Arts & Science derives from our combined teaching and research excellence in the humanities, sciences and social sciences across 29 departments, seven colleges and 46 interdisciplinary centres, institutes and programs.
  
  We can only realize our mission with the dedication and excellence of engaged staff and faculty. The diversity of opportunities and perspectives within the Faculty reflect the local and global landscape and the need for curiosity, innovative thinking and collaboration. At Arts & Science, we take pride in our legacy of innovation and discovery that has changed the way we think about the world.
  
  The Munk School of Global Affairs & Public Policy proudly offers a dozen teaching programs in various areas of global expertise. As part of the University of Toronto, we are home to exceptional Faculty, experts, researchers worldwide, and over 40 academic centres, labs, and programs. Our goal is to build a unique, world-renowned research, teaching, and public engagement centre that shapes the fields of global affairs and public policy. Our School unifies those who are passionate about these topics to discuss the problems of a fast-changing world.
  
  
  Your opportunity:
  
  Reporting to the Director, Strategic Communications,the Senior Digital Communication Officer is responsible for developing and implementing integrated, multi-channel digital communication campaigns and programs that support strategic objectives. With expertise in website management and social media strategy, this position will lead content marketing initiatives and work collaboratively with the communications team to drive prospective students, faculty and the Munk community to Munk digital channels.
  
  Your responsibilities will include:

  • Developing and implementing digital communication campaigns and programs that support strategic objectives
  • Implementing digital communication plans across a broad range of marketing/communication channels
  • Creating and producing graphic designs that reflect departmental and/or divisional objectives
  • Overseeing and implementing website enhancement activities to support project/program goals and objectives
  • Drafting and editing content for print and/or online communications channels
  • Developing and implementing strategic social media programs and initiatives independently
  • Developing and implementing social media operational procedures and best practices that support strategic objectives
  • Determining key performance indicators to measure success

  Essential Qualifications:

  • Bachelor's Degree in marketing, communications, journalism, a related field or an acceptable equivalent combination of education and experience.
  • Minimum five years of recent and relevant experience planning and implementing digital communication programs, website activities and social media programs for student recruitment, research advancement, alumni relations, fundraising and external liaison.
  • Experience developing digital marketing, social media strategies, and web strategies.
  • Experience with digital media planning and buying.
  • Expertise in search engine optimization strategy to expand the Munk School visibility in organic search results and drive more visitors to the website. This includes tagging, keywords and inbound links.
  • Experience managing an organizational website.
  • Demonstrated experience in managing and executing a variety of creative, persuasive and cost effective marketing and communications projects, preferably in a post-secondary setting.
  • Excellent writing and editing skills. Demonstrated experience writing engaging digital content.
  • Superior fact-checking and proofreading skills with a strong portfolio of clear, accurate, and compelling writing.
  • Knowledge of graphic design principles for web and print communications.
  • Advanced skills in MS Office (e.g. Word, Excel, PowerPoint, Outlook).
  • Skilled in content management system (WordPress and Drupal).
  • Skilled in the use of Adobe Creative Suites (e.g. Photoshop, InDesign, Illustrator and Dreamweaver) and Canva.
  • Advanced skills in social media platforms (e.g. Facebook, Twitter, Instagram, Linkedin).
  • Skilled in newsletter and marketing platforms (e.g. Mailpoet, MailChimp).
  • Strong interpersonal and relationships management skills with the ability to interact with individuals from diverse backgrounds.
  • Strong organizational and project management skills with the ability implement and manage multiple projects.
  • Excellent analytical and presentation skills.

  
  To be successful in this role you will be:

  • Communicator
  • Efficient
  • Multi-tasker
  • Problem solver
  • Team player

  Closing Date: 02/05/2024, 11:59PM ET
  Employee Group: USW
  Appointment Type: Budget - Continuing
  Schedule: Full-Time
  Pay Scale Group & Hiring Zone:
  USW Pay Band 14 -- $88,290 with an annual step progression to a maximum of $112,911. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
  Job Category: Communication/Media/Public Relations
  Recruiter: Ann Yang

  Lived Experience Statement
  Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.

• About the company

  The University of Toronto is a public research university in Toronto, Ontario, Canada, located on the grounds that surround Queen's Park.

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