• Job Description

  Req#: 46054

  Job ID: 46054

  Job Category: Communcations & Marketing

  Division & Section: Strategic Public & Employee Communications, Strategy & Relationships

  Work Location: City Hall, 100 Queen St. W. Toronto, ON M5H 2N2 (Hybrid Work Model)

  Job Type & Duration: Full-Time, Temporary (12 months) Vacancy

  Salary: $102,155.00 - $135,815, Target hiring zone: $102,155.00 to $118,985.00

  Shift Information: Monday to Friday, 35 hours per week

  Affiliation: Non-Union

  Number of Positions Open: 1

  Posting Period: 09-JUL-2024 to 23-JUL-2024

  
  Are you looking to join a high-performing, fast-paced communications team where your work will truly make an impact on the lives of Torontonians? The Strategic Public and Employee Communications (SPEC) Division is responsible for communicating key City of Toronto programs and services to the public, City staff and media. We are looking for a skilled Senior Digital Content Advisor to join our Digital Engagement Centre of Excellence within our Division.

  Reporting to the Manager, Digital Engagement, the Senior Digital Content Advisor is part of a team of staff that shapes digital content for the City of Toronto across a variety of channels, while championing user needs. A seasoned communicator who understands effective content design and structure, research and analytics, social media, content strategy and web information architecture, the Senior Digital Content Advisor has a proven track record in collaboration, partner management and user-centred approaches.

  Major Responsibilities:

  • Collaborate with colleagues on web, digital and social media content and strategies, to ensure a clear, action-oriented, people-centric and service focus that is aligned to City goals and objectives.
  • Champion a positive user experience and a strong and unified City of Toronto brand through consistent web content, design, usability and accessibility standards and policies.
  • Mentor, coach and deliver workshops and training for staff related to standards, guidelines and best practices for digital content design.
  • Analyze and evaluate data, user feedback and research to focus on user needs, experience and engagement, recommend and implement guidelines and strategies as appropriate, to make City information and services easier to find, understand and access across digital and social channels.
  • Lead the development of web and social media measurement, analysis and action planning.
  • Communicate, influence and build consensus among a variety of stakeholders with competing priorities through regular dialogue and consultation, while considering user needs.

  Key Qualifications:

  1. Post-secondary education in a discipline pertinent to the job function (communications, public relations, digital marketing, journalism, digital media) or a combination of relevant education and experience.
  2. Extensive experience in planning, developing, implementing, and evaluating complex digital and social media communication initiatives and strategies to enhance communication and engagement opportunities.
  3. Extensive experience creating and advising on digital content that is actionable, accessible, usable and engaging.
  4. Considerable experience using data and evidence to make decisions and explaining and presenting decision-making to senior level interested parties.
  5. Knowledge of web and social media management systems and techniques; Hootsuite, WordPress, SEO, Oracle Infinity, HTML and CSS is an asset.
  6. Excellent organizational and project management skills, and attention to detail, with the ability to prioritize and manage projects and workload under tight timelines and competing deadlines.
  7. Knowledge of user experience principles and experience with user testing.
  8. Ability to develop and implement web content and design standards and guidelines.
  9. Comprehensive knowledge of social media and digital best practices and trends across a variety of platforms, as well as the ability to develop strategies, processes, and resources to support appropriate, optimized and effective content and use.
  10. Knowledge of accessibility legislation and requirements, and techniques to reach diverse audiences.
  11. Well-developed interpersonal and communications skills with a proven ability to influence and build collaborative relationships across a broad spectrum of interested parties, including the ability to negotiate and achieve consensus.

  Equity, Diversity and Inclusion

  The City is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects the diverse residents that we serve. Learn more about the City’s commitment to employment equity.

  Accommodation

  The City of Toronto is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require Code-protected accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs. Disability-related accommodation during the application process is available upon request. Learn more about the City’s Hiring Policies and Accommodation Process.

• About the company

  Toronto (/təˈrɒntoʊ/, locally /ˈtrɒnoʊ, -nə/) is the capital city of the Canadian province of Ontario.

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