• Job Description

  Req#: R-322225

  Description

  At Humana, we put the needs of seniors at the forefront of everything we do. The Primary Care Organization is Humana’s senior-focused healthcare provider. Our national primary care centers provide value-based care and represent more than 250 physician practices, 450 clinicians, and 250,000 patients across 18+ markets.
  
  The Primary Care Organization (PCO) is in the midst of significant growth. As a Senior Digital Marketing Analytics Professional you will be an important part of the Digital Marketing team and vital to the success of the PCO. We’re looking for a customer-centric and innovative leader with a passion for all things digital who will act as an advocate for personalized experiences across the united digital experience.

  Responsibilities

  What you’ll do

  Reporting to the Director of Digital Marketing, this role is responsible for contributing to the agile development and implementation of digital communications that assist with lead generation, nurturing, and conversion. A key part of this role will be creating patient and agent-focused Salesforce Marketing Cloud email strategies. Using data and analytics, this person will identify opportunities and develop strategies and actions to improve email and journey marketing campaign performance, delivering growth and better experiences for our customers. Additional responsibilities include identifying e-mail communication opportunities by collaborating with key internal stakeholders and conducting A/B testing for further optimization. This role will work with internal and external agencies to develop e-marketing content and material and will influence the department’s overall digital strategy.

  You’ll make an impact as you…

  • Develop email, SMS and direct mail journeys for prospective patients within different stages of the conversion funnel

  • Structure and deploy digital communication A/B testing

  • Collaborate with PCO IT and vendor partners to write business requirements and user stories

  • Act as a liaison between multidisciplinary teams to collaboratively delivery digital messaging in initiatives that are aligned with goals and business objectives

  • Create compelling and segmented audience experiences by translating customer personas to drive marketing objectives

  • Ensure all digital marketing is on-brand, consistent in voice and tonality

  • Analyze data and seek out additional funnel messaging opportunities in order to deliver the most business value

  • Assist with creation of leadership-level presentations and reports in order to give visibility to recent accomplishments and showcase results

  You’ll sweep us off our feet if…

  • You have solid digital and technical marketing mastery, strategic thinking, and strong project management capabilities

  • You are an action-oriented, self-starter with strong organizational skills who is thorough and always follows-through

  • You enjoy working collaboratively with others and are flexible and enthusiastic

  • You provide trusted counsel on technical approach, content and design strategy and marketing direction, target audience development, and brand positioning

  • You can manage multiple projects from concept to completion, drive strategy and execution, and collaborate with PCO IT/Technology, cross-functional marketing teams, and senior-level leaders

  • You have superior planning skills and the ability to anticipate problems and develop a plan of action to prevent delays in projects and/or the department’s workflow

  • You understand the technical concept of communication platforms through final design and execution

  • You stay up to date with the latest platform technology enhancements, changes, community updates and digital competitive communications

  Required Qualifications

  • Bachelor’s degree

  • 3+ years digital e-mail marketing experience

  • Minimum 1 year of experience gathering and documenting requirements (Salesforce Marketing Cloud, Adobe Campaign, Oracle Marketing Cloud/Eloqua, IBM Experience One (Unica), Monday.com, Genesys, and/or Adobe Experience Cloud)

  • Experience building, deploying, and testing responsive CRM email, push notifications marketing campaigns

  • Strong understanding of email, SMS/Text and mobile app messaging strategy and legal parameters for use

  • Experience managing list segmentation, cleansing and QA

  • Experience in preference center management and email subscriber list best practices

  • Proven track record of utilizing data analytics to identify performance trends and define business opportunities

  • Strong, demonstrated skills leading, influencing and collaborating with cross-functional teams

  • Strong, demonstrated project management skills

  • Salesforce Email Marketing Specialist certification (required within the first 3 months)

  Preferred Qualifications

  • MBA or Master’s degree a plus

  • Salesforce Marketing Cloud certifications including Marketing Cloud Developer and Marketing Cloud Email Specialist

  • Experience in Salesforce Health Cloud

  • Experience with CSS, HTML, Javascript and SQL

  • Implement complex coding (e.g. dynamic email content, AMPscript) and advanced automation journey logic based on the feature / project requirements

  • Past responsibilities in ownership of email subscriber audience list management and data hygiene

  • Participate in QA and reporting on email performance and customer data

  • Participate in front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMP Script

  • Deep understanding, experience and ability to troubleshoot and resolve Mobile SDK, SFMC API or Automation triggered Email/Mobile Push Notifications issues

  • Direct mail production coordinated by journey deployment

  • Experience working in the healthcare industry

  • Prior Marketing Experience for a Fortune 500 company

  Additional Information/Requirements

  Remote Requirements

  All Humana associates approved for the Home or Hybrid Home/Office work styles are required to self-provide wireless, wired cable or DSL access to the internet at the connectivity speeds required by the company to successfully perform their job with the exception of associates who live or work from home in the state of California, Illinois, Montana, or South Dakota. Connectivity requirements are detailed below.

  Connectivity – Requirement Details

  To ensure Home or Hybrid Home/Office associates’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:

  • At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended to support Humana applications, per associate.

  • Wireless, Wired Cable or DSL connection is suggested.

  • Satellite, cellular and microwave connection can be used only if they provide an optimal connection for associates. The use of these methods must be approved by leadership. (See Wireless, Wired Cable or DSL Connection in Exceptions, Section 7.0 in this policy.)

  Humana will not pay for or reimburse Home or Hybrid Home/Office associates for any portion of the cost of their self-provided internet service, with the exception of associates who live or work from Home in the state of California, Illinois, Montana, or South Dakota. Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

  Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.

  Scheduled Weekly Hours

  40

  Pay Range

  The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay decisions will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

  
  

  $76,800 - $105,800 per year

  
  

  This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

  Description of Benefits

  Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

• About the company

  Humana looks at every facet of your life and works with you to create a path to health that fits your unique needs

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