• Job Description

  Req#: 62279cd4-5e4a-4115-b5dc-793fb93f378a

  Senior Digital Marketing Manager

  55 Market St, Sydney, NSW /

  Growth – Marketing /

  Full-time

  / Hybrid

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  Why work for us

  
  

  We're not just like every other bank. Tyro has always been a tech company at heart, but fostering a diverse and inclusive environment, and a passion for continuous learning has always been one of the most important parts of our company's culture.

  
  

  Tyros are a highly collaborative mix of people. You will work closely with our awesome teams and individuals in engineering, product management, customer support, sales and other functions within the business. Our strong team of 600+ Tyros, just like our customers, are the lifeblood of our business. We go to great lengths to ensure a positive and enjoyable employee experience for all. Everyone is committed to delivering great outcomes for our customers, and you will have the chance to change the face of payments and commerce for Australian businesses.

  
  

  Take a look here what it's like to work at Tyro

  
  

  About the role

  
  

  The Senior Digital Marketing Manager sits within the growth marketing function in the Tyro marketing team.

  As a marketing expert with a deep skill in digital marketing your mission is to use customer insights and analytics to deliver highly effective and efficient full funnel campaign strategies. You will manage a team of 2 (current) to build customer centric campaign plans, messages and offers that cut through to business customers. You will execute and optimise campaigns to drive customer acquisition as well as other marketing metrics.

  Reporting to the Growth Marketing Lead, you will be a key member of the marketing team responsible for driving Tyro’s growth, fostering a positive culture, and delivering highly valuable solutions to Business customers.

  
  

  What you'll do

  • Developing and executing the annual the digital marketing strategy to reach customer acquisition targets across relevant audiences, verticals and products while assisting with brand and other targets that can be achieved via digital marketing.
  • Participating in integrated campaign planning to support Tyro’s tier one / full-funnel campaigns.
  • Owning the end-to-end campaign management process including campaign and creative briefing for digital owned campaigns
  • Setting and management digital campaign calendars, targets and budgets to optimise spend for appropriate CPA
  • Overseeing the use of internal Martech/Adtech tools or digital agencies to coordinate marketing through existing and emerging channels such as, but not limited to, SEO, Paid Search, Display/Programmatic, Affiliates, Paid Social etc
  • Overseeing the management and optimisation of relevant web experiences, content marketing or organic social plans
  • Hold team and self, accountable for results, take charge of reporting and cadences and take action to improve
  • Management of the digital marketing team, actively ensuring growth and development opportunities
  • Onboarding and ongoing management of digital agencies , development and refinement of ways of working ensuring best outcomes
  • Collaborate with other growth stream leads on offers for customers
  • Work closely with the analytics to manage reporting
  • Collaborate with stakeholders such as Product, Sales, Analytics, Digital Channels and Change Operations, Risk and Compliance to effectively perform your tasks
  • Take responsibility of understanding Tyro’s EFTPOS, Banking and other products, the customer experience and end-to-end journey
  • Disseminate updates, news and results

  What you'll bring

  • Bachelor’s Degree qualified in Business, Marketing, or similar discipline
  • Technical digital marketing skills and knowledge in SEO, Paid Search, Display/Programmatic, Affiliates, Paid Social
  • Team management with experience developing others
  • Experience in agencies or working closely with agencies
  • Sound commercial and business acumen with demonstrated experience working with marketing and customer data and reporting
  • Strong understanding of B2B marketing
  • Strong experience in campaign management, customers-centric messaging and offer development
  • Minimum 8 years’ experience in a similar role with both strategy and implementation experience, desirably within the financial services sector
  • Proven experience in managing multiple stakeholders and the ability to influence across all levels
  • Optimistic and inquisitive nature
  • Strong people leadership skills

  Nice to have

  • ADMA or other relevant industry marketing accreditation
  • Understanding of B2B, SME or fintech market in Australia
  • Proficiency in project management including tools such as JIRA and Confluence
  • Management and knowledge of Adobe Adcloud, Flashtalking, Adthena and SEMRush
  • Understanding of Adobe Analytics suite of products and Tableau

  Perks & Benefits

  We offer some amazing employee benefits such as a flexible working environment with a mix of in-office and remote working, learning & development opportunities for professional and personal development, 16 weeks paid primary carers leave, 12 weeks paid secondary carers leave, annual team based volunteer day, novated leasing, social events which includes multiple craft beer kegs (selection of beers carefully selected by our beer connoisseurs), wide selection of wine, variety of snacks and a ping pong table, selection of board and video games and many more!

  
  

  Our Story

  Launching in 2003, Tyro has grown to become Australia’s largest EFTPOS provider of all ADIs outside the big four banks. With over 600 staff, $34 billion in transactions in FY22, we’re much more than an EFTPOS provider – Tyro is an Australian bank and operates under the supervision of the Australian Prudential Regulation Authority (APRA). With 10 industry firsts to market, Tyro is a leader in credit, debit and EFTPOS card acquiring, Medicare and private health fund claiming and rebating services to Australian businesses.

  
  

  Values

  Wow the Customer - We love our customers and we want them to love us too.

  Be Good - We're open and transparent, and we do the right thing - even when nobody's watching or it's really hard.

  Commit to Greatness - We think big, move fast and dare to be different. We're always asking "what's next?"

  Stay Hungry - We ooze passion and determination and we play as a team to win.

  Win Together - We are a united team. With growth mindsets and without ego, we embrace diversity to collaborate, innovate and accelerate.

  
  

  Privacy and Submitting your Application

  By proceeding to submit your application, you acknowledge that you have read and understood Tyro’s Privacy Policy ( www.tyro.com/privacy-policy/ ) and Privacy Statement & Consent for Job Applicants ( www.tyro.com/privacy-statement-job-applicants/ ) and consent to Tyro collecting, using, holding and disclosing your personal information in accordance with these policies.

  
  

  Tyro does not accept unsolicited agency CV’s. Please do not forward resumes to the team if you are not one of our listed preferred recruitment partners. Tyro is not responsible for any fees related to unsolicited resumes.

  
  

  We are a Circle Back Initiative Employer and commit to responding to every applicant.

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• About the company

  Tyro Payments Limited is an Australian financial "fintech" institution specialising in merchant credit, debit and EFTPOS acquiring.

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