Job Description Summary

Job Description

Senior Digital Optimisation and Communications Consultant

Permanent

Location: Edinburgh, Peterborough or London (typically 2 days in the office per week, 3 from home)

Salary: A competitive salary from £38,320 - £57,480 depending on the experience you can bring

Closing date: 17th October 2024

We’re a company of ambitious, collaborative, problem-solvers who get things done. We strive to make sure everyone that works for us feel seen, heard, and valued – so we’re looking for like-minded people to join us.

We help people live their best lives. We help them with the big stuff, for the moments that matter: Pensions, Savings, Investments. At Aegon, we strive in creating a diverse organisation that plays a meaningful role in driving greater equity, inclusion and belonging.

Reporting to the Mylo Marketing Lead and forming part of the Mylo marketing function which sits within the accountabilities broader AUK Marketing and Proposition department you will help design and execute a growth marketing strategy. Mylo is the permanent cross-functional customer value stream who will own targets to maximise the value of our existing customer base.

We need someone to help us build and personalise a modern engagement engine, who can enable a growth marketing strategy based on data, continuous digital (email and web) journey optimisation, analytics and insights to help existing workplace customers maximise their savings.

Mylo will help us get a drive an increased marketing conversion in our customer base, by interpreting insight and data to help us build campaigns and marketing funnels which results in a deep and meaningful relationship with Aegon.

As our Senior Digital Optimisation and Communications Consultant, you will be involved in the development of our growth engagement strategy that connects and optimises our customers digital journeys and engagement. Alongside this you’ll be managing our engagement engine on behalf of our Mylo venture (business).

Working closely alongside our data science team, you will analyse customer outreach trends to understand patterns, including:

• Ensuring our email communication activity is planned and delivered to timelines.
• Designing, building and managing automated, event based, email marketing communications.
• Leveraging digital analytics and reporting to assess the performance of our digital estate and emails.
• Making effective use of customer insight and understanding key segments to deliver effectively targeted email marketing communications, using dynamic content variations, associated website targeting and segments where appropriate.
• Identifying automation opportunities and drive constant improvement on Marketing Cloud, to make delivery more efficient.
• Implementation of testing and targeting processes across AWS and Adobe, ensuring compliance and risk standards across Adobe Target and Launch are in place.
• Ensure adherence to Conduct Risk requirements and meeting all regulatory and customer based responsibilities and objectives.

We’d love to hear from you if you have:

• Experience working in digital marketing or communications function.
• Proven credentials in writing marketing communications, considering accessibility.
• Working knowledge with either AWS Pinpoint and Personalise (ideal), Salesforce Marketing Cloud, AWS, Adobe or Premier Success (beneficial).
• Extensive use of web targeting software (Adobe Target beneficial) with experience in email parameters, dynamic content and segment targeting.
• Awareness of the compliance and regulatory impacts on financial promotions.

What’s in it for you?

• A non-contributory pension between 8%-12%
• A discretionary bonus, depending on personal and company performance
• 34 days leave per year (including bank holidays, pro-rated for part-time)

We also offer private medical cover, life assurance, critical illness cover, enhanced parental leave and a variety of lifestyle benefits to help our employees live their best lives, including retail discount vouchers, cycle2work scheme, subsidised restaurant and online GP appointments.

This is a big job. It’s a challenging job. It’s crucial to our future success. If you’re up for the challenge, hit the “Apply” button.

The legal bits

We’ll need you to confirm you have the right to work in the UK. If we offer you a job and you accept, there are some checks we need to complete before you can start with us. This will include a credit and criminal record check, as well as providing satisfactory references.