• Job Description

  Req#: REQ244407

  Be unstoppable with us!
  T-Mobile is synonymous with innovation–and you could be part of the team that disrupted an entire industry! We reinvented customer service, brought real 5G to the nation, and now we’re shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won’t stop!

  The Digital Optimization Manager delivers split (A/B) testing and personalization campaigns, driving incremental business value every day by optimizing e-commerce conversion. This role partners with stakeholder teams to identify, prioritize, and implement customer experience improvements through iterative testing and measurement while driving all strategy and operations related to the creation, maintenance and operation of optimization & personalization activities across web and app campaigns. This includes, but is not limited to, providing strategic guidance for testing and personalization ideation, campaign feasibility, execution and sound testing methodology, and pioneering the launch of contextual experiences for customers. The Digital Optimization Manager provides consulting services to a variety of partners as a subject matter authority in Digital Optimization, Personalization, Contextual Marketing as well as in-depth test analysis and iterative recommendations. They are key participants in formulating and dissemination of optimization best practices, governance and process improvements for company wide A/B Testing practices.

  Job Responsibilities:

  • Plan & execute optimization and personalization digital campaigns, including the definition of test strategy, goals, return on investment, tracking metrics, sample size, and campaign duration in partnership with cross-functional stakeholders from across the organization, including but not limited to digital business leads, user experience, design, analysts, product managers, and development.

  • Contribute to and work from a testing roadmap to ensure campaigns are run on time and without conflict. Lead A/B testing process with stakeholders from intake to feasibility to creation to analysis to results and recommendations. Proactively communicate status of projects and handle deliverable/launch expectations with all collaborators.

  • Collect and analyze data from multiple sources to evaluate success of optimization efforts, develop insights into customer behavior, and evaluate the effectiveness of optimization campaigns. Communicate the results of optimization program to a broad audience of partners and executives.

  • Promote culture of testing and optimization within department and across the company. Evangelize the business value of Optimization/Personalization and its contributions to business goals and customer satisfaction

  Qualifications:

  • Bachelor's Degree Computer Science, Marketing, UX/design or equivalent degree. Advanced degree preferred

  • 4-7 years experience in fast-paced, ever evolving, high-volume organization.

  • 4-7 years handling Optimization projects from inception to completion for large scale e-commerce or content marketing sites

  • Ability to lead multiple projects in highly-matrixed organizations, often with contending priorities

  • Development and management of workforce management plans to ensure optimized resource utilization

  • Expertise in digital optimization methodology with solid understanding of statistics related to hypothesis testing – in particular, figuring out statistical relevance and confidence in results

  • Analytical skills to measure, lead, analyze and report on Key Performance Indicators with an ability to translate data into actionable insights and communicate results and next steps clearly and compellingly

  • Strong understanding of enterprise-wide Web Analytics tools such as Adobe Analytics, as well as a comprehensive understanding of Targeting capabilities in Optimization tools with solid understanding of DMP such as Adobe Audience Manager

  • Advanced knowledge of Digital Optimization A/B testing tools - Adobe Target preferred

  • Experience working with websites , social media and e-mail campaign platforms

  • Understanding of web basics such as JavaScript, CSS, jQuery, Angular, and HTML; Able to troubleshoot using Browser Developer tools

  • Experience with measurement frameworks, tactical plans, cross-channel campaign management

  • Preferred tools: Adobe Target, Adobe Experience Manager, Adobe Audience Manager, Google Optimize, Optimizely, heat mapping tools (Content Square, Quantum Metric, Crazy Egg, FullStory), customer data platforms

  • At least 18 years of age

  • Legally authorized to work in the United States

  #LI-Corporate

  Colorado Pay Range: $127,100.00 - $172,000.00

  Washington Pay Range : $136,400.00 - $184,600.00

  The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay may be above or below this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance, while Retail and Business Sales roles are eligible for monthly or quarterly sales incentives. And since we are ALL owners, EVERY employee at T-Mobile is eligible for an Annual Stock Grant. For information about T-Mobile’s amazing benefits, check out https://careers.t-mobile.com/culture-and-benefits/

  Never stop growing!
  T-Mobile doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward.
  
  If you’d like to receive more information about careers at T-Mobile, sign up for the T-Mobile Talent Community today! https://www.tmobile.careers/profile/join/
  
  T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
  
  Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

• About the company

Notice