• Job Description

  Req#: R-94274

  Location(s):

  Brazil

  City/Cities:

  Rio de Janeiro

  Travel Required:

  Relocation Provided:

  No

  Job Posting End Date:

  November 13, 2023

  Shift:

  Job Description Summary:

  The Senior Creative Strategy Manager will focus primarily on developing the creative strategy for the Meals occasion and elevating the overall creative edge of the brand in LATAM and in the global charters lead by Operating Unit for Coca Cola Trademark.

  • Collaborating with the Category teams to define opportunities for brand growth and together build plans to translate those opportunities into creative strategies.

  • Developing the creative strategy and development cross marketing sub-functions ( including but not limited to E2E, Design, Consumer & Shopper Engagement, Digital, Media)

  • Write killer briefs and lead agency partners in the creative process, identifying innovative ways for consumers to engage with our brand.

  • Managing the development of the storytelling of the brand, ensuring consistency through various forms of content amplified at multiple connection points

  • Push internal and agency partners for digitals first experiences that continue taking our brand in the leading edge experiences.

  • Amplifying the Global Core Creative Ideas for Global and regional projects into contemporary communications, that unlock future brand growth and excite consumers to build Brand Love ( i.e. Equity) and Brand Value (Transactions, Weekly+ Consumers, Baskets etc)

  • Working with counterparts in other OUs to help develop and execute cohesive brand/category Creative Strategy

  Qualification & Requirements

  • Significant marketing experience (12-14 years)

  • Experience in leading regional and/or global charters

  • Good consumer understanding a cultural contexts

  • Ability to develop full creative strategy and execution plans

  • Experience in participating in content production process

  • Experience working with cross-functional agile teams

  • Agency Creative or Planning Experience preferred

  Desired "how's" and behaviors

  • Collaborative and open to other people’s ideas

  • Loves to seek for creative inspiration for oneself and others

  • Growth mindset

  • Ownership of projects and processes

  • Critical thinking

  • Constructive criticism and positive attitude

  Communication focus

  • Role will require frequent communication with OU Category Creative Lead; Ou Category lead, OU IMX Sub-function Leads; Other OU Category and OU Other Category Creative Strategists

  • OU Category Creative Strategy Lead must be comfortable communicating innovative approaches to communications development and building buy-in across key internal and external stakeholders

  Key Knowledge Requirements

  Mastery of (required):

  Communications / Creative Strategy Transforming human insights into great briefs Campaign development & amplification Digital Eco-System

  Broad expertise in (good to have):

  Brand (Growth) Strategy Brand Essence & Architecture Development Basic Media Strategy Knowledge Content Production Experience

  What you will find working here:

  Driven by Purpose: A purpose-centric approach that empowers our people to protect or people, the environment and the communities we serve, while providing safe, quality products.

  Iconic and Innovative Brands: Our portfolio represents over 250 products featuring some of the world's most popular brands including Coca-Cola, Sprite, Fanta, Powerade and more!

  Global Connections: Allows you to develop, enhance and maintain global connections that allow us to act faster and learn from people all over the world

  Belonging to a Community: We are an organization that believes in our ability to continually grow and build the right atmosphere where people feel safe and empowered, allowing everyone to bring their best to work.

  Skills:

  Brand Growth, Brand Identity, Campaign Development, Creative Strategies, Creativity, Marketing in a Digital World, Teamwork

  Our Purpose and Growth Culture:

  We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

• About the company

  The Coca-Cola Company is an American multinational beverage corporation headquartered in Atlanta, Georgia.

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