• Job Description

  Req#: 7022519

  We're transforming the grocery industry

  At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

  Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

  Instacart is a Flex First team

  There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

  Overview

  We're seeking an experienced technical leader to join our team to lead measurement, rigor, and strategy for our multi-million-dollar Marketing budget. You will instill industry-best methodologies for incrementality measurement, multi-touch attribution (MTA), and triangulation using both internal measures and external data points, such as marketing mix models (MMMs). The Instacart Marketing Data Science team operates as thought leaders and problem solvers in partnership with the Growth and Marketing organizations, supporting our broader mission to give everyone access to the food they love.

  We are responsible for understanding the end-to-end impact of our marketing spend. This includes how marketing shapes customer behavior both immediately and in the long term, evaluating the efficiency of our marketing technology, and determining the highest ROI investments in marketing and marketing technology. Our team’s role is to power the company’s growth engine through data, analysis, and actionable insights.

  As part of this role, you will collaborate with cross-functional partners across Product, Engineering, and Marketing teams to define metrics for marketing incrementality. You will design rigorous experimentation and analysis frameworks to deepen our understanding of marketing investment efficiency and customer journeys. Additionally, your work will drive actionable opportunities to optimize marketing impact, define key levers for business outcomes, and build scalable data-driven solutions.

  About the Job

  • Act as the architect and technical lead for the science behind Instacart's marketing investment decisions—including attribution, incrementality, experimentation, and measurement.
  • Lead this technical vision through individual contributions and through managing a small, high-impact team.
  • Be responsible for the completeness, rigor, and quality of your team’s data and analysis.
  • Ensure your team’s work drives meaningful improvements in stakeholder teams’ products and operations, with accountability tied to measurable business outcomes.
  • Design rigorous experiments and interpret results to draw actionable and detailed recommendations.
  • Develop statistical models to identify trends, measure performance, and predict future outcomes for Instacart’s products.
  • Democratize data-driven decision-making across Instacart by creating dashboards and analytical tools.
  • Use expertise in causal inference, machine learning, complex systems modeling, and behavioral decision theory to innovate and shape marketing strategies for Instacart.
  • Present findings in a clear and compelling manner to influence top-level leadership decisions.

  About You
  Minimum Qualifications

  • 8+ years of experience in a quantitative role at a product company or research organization, including end-to-end project leadership and mentoring junior data scientists.
  • Experience leading teams focused on growth, marketing channels, promotions, incentives, or CRM.
  • Familiarity with marketing attribution methodologies, incrementality approaches, and marketing mix models (MMMs).
  • Skilled in rigorous experimental design with the ability to deliver scientifically sound recommendations.
  • Proficiency in writing complex, efficient, and elegant SQL queries for data extraction.
  • Passionate about building and improving consumer software products.
  • Ability to translate business challenges into robust and scalable analytical frameworks.
  • Eagerness to learn, adaptability in dynamic environments, and a growth mindset to lead and contribute to a successful team.

  Preferred Qualifications

  • 2+ years of experience directly managing a team of data scientists.
  • Experience working on gig economy issues or multi-sided marketplaces.

  #LI-Remote

  Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

  Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please rea d more about our benefits offerings here .
  
  For US based candidates, the base pay ranges for a successful candidate are listed below.

  CA, NY, CT, NJ

  $243,000 — $270,000 USD

  WA

  $233,000 — $259,000 USD

  OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI

  $223,000 — $248,000 USD

  All other states

  $202,000 — $224,000 USD

• About the company

  Grocery delivery in as little as one hour. Questions? Contact us: https://www.instacart.com/help or 888-2-INSTACART (888-246-7822).

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