• Job Description

  Req#: 399

  Senior Manager, Marketing Solutions

  Monroe Township, NJ 08831, USA Req #399

  Tuesday, May 23, 2023

  Bracco Diagnostics Inc. is a subsidiary of Bracco Imaging which is part of the overall Bracco Group. The Company specializes in the clinical development, marketing and sales of diagnostic contrast imaging agents. Bracco Diagnostics Inc. primarily markets its products to hospitals throughout the United States. Bracco Diagnostics Inc. is committed to the discovery, development, manufacturing and marketing of imaging agents and solutions aimed at providing a better use and management in terms of diagnostic efficacy, patient safety and cost effectiveness.

  
  Job Purpose

  
  Reporting to the Senior Director, Commercial Operations, the Senior Manager, Marketing Solutions is responsible for the development, coordination and execution of solutions focused marketing initiatives across all brands (Xray, MR, US & Devices), under the umbrella of OneBracco.

  Main Responsibilities, Activities, Duties and Tasks

  • Serve as the lead for OneBracco Marketing Solutions efforts

  • Provide Go-to-Market strategy, content and sales enablement for competitive advantages that drive customer acquisition, retention, and expansion.
  • Develop annual One Bracco marketing plan to support a team approach to customer retention/acquisition and strategic account selling strategies.
  • Develop solution differentiation messaging & positioning that generates preference for Bracco based on a solutions value perspective, supported by customer evidence.
  • Lead promotional review/approval process (M-L-R or FAC process in Veeva PromoMats), digital asset management (Veeva DAM), content, design for OneBracco.
  • Become an expert across imaging product portfolio to create overarching solution value messaging.
  • Perform research, both qualitative and quantitative, to better understand Bracco’s competitive landscape in terms of offerings, roadmaps, messaging, and go-to-market strategies and be the voice of competitive insight across the Bracco brand portfolio.
  • Partner with sales enablement team to educate and support the field sales organization with tools and programs that drive improved sales success / preference for Bracco, based on full solution portfolio of solutions beyond price (value based).
  • Evangelize competitive advantages of new Bracco solutions and value message across the commercial team.
  • Work closely with digital team to implement, track and measure the effectiveness (ROI) of aligned sales and marketing efforts, fully leveraging SFDC campaign management and reporting.

  • Collaborate and partner with Brand Leaders and Commercial leadership to develop solution value messaging and One Bracco marketing strategy and plans.

  Supervisory Responsibilities

  • N/A

  Education

  • BA/BS in Business, Marketing or related field, MBA preferred

  Professional Experience, Knowledge & Technical Skills

  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the core competencies required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Minimum of 8 years of experience in downstream marketing; experience in upstream marketing a plus

  • 5+ years of experience in the life sciences or healthcare industries preferred, or a combination of education and professional experience that would provide an equivalent career foundation

  • Industry Knowledge & Business Acumen: Possesses an industry and company-specific business acumen and taps into collective business knowledge, as needed, to drive sound and timely decisions and to solve complex business issues

  • Judgement & Decision Quality: Demonstrates sound judgement and decision quality amid complex situations.

  • Knowledge Transfer: Creates opportunities to transfer knowledge and information across people and systems to enable effective execution, business continuity, and to minimize risk

  • Collaboration & Impact: Proven collaboration skills, working across multiple internal and external functions. Promotes and drives cross-functional collaboration and deepens strategic relationships between internal functions and external customers/ stakeholders to realize synergies and maximize impact.

  • Other Experience and Knowledge including:
  • Excellent written and verbal communication skills

  • Strong interpersonal skills and ability to build relationships, including influencing, motivating, and working effectively with a broad range of key stakeholders across various functions.

  • Exceptional collaborative and team-building skills to partner with colleagues and drive results.

  • Demonstrated time management skills and ability to effectively organize and prioritize multiple projects.

  • Highly effective presentation skills.

  • Excellent organizational skills and attention to detail.

  • Understanding of imaging market, strategies and practices.

  • Analytical thinker with strong problem solving skills and the ability to adapt to changing priorities and deadlines.

  • Strategic thinker with ability to translate short-term and long-term goals into actionable marketing activities and messages.

  • Experience in developing creative solutions and converting ideas into action.

  • Experience working with all levels of management and consulting with key business stakeholders with ability to influence for greater outcomes.

  Soft Skills – Company Values & Behaviours

  Adhere to the Bracco’s core values, including:

  • Passion: Connecting People and Networking; Be Yourself
  • Extraordinary: Leading People and Delegation; Courage
  • Continuous Evolution: Insight and Learning Agility; Digital and Technology Orientation
  • Sustainability: Long-Term Value Creation; Accountability

  Core Relationships

  • Commercial Leadership Team
  • Field Sales
  • Product Development
  • Marketing (US & Global)
  • Finance
  • HR
  • Legal
  • Regulatory

  Certificates, Licenses, Registrations

  • N/A

  Physical Demands

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Position requires approximately 25% travel.

  Work Environment

  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • The position is home office based (Monroe Township, NJ)

  • The position is hybrid, three days in the office, two days remote

  • Hospitals and Healthcare facilities

  • Travel (car, air travel, hotels)

  Bracco Diagnostics Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, or any other protected status.

  Other details

  • Job Family Bracco
  • Pay Type Salary
  • Travel Required Yes
  • Travel % 25
  • Required Education Bachelor’s Degree

  Apply Now

• About the company

  Bracco Imaging S.p.A., part of the Bracco Group, is one of the world’s leading companies in the diagnostic imaging business. Headquartered in Milan, Italy, Bracco Imaging develops, manufactures and markets diagnostic imaging agents and solutions that meet medical needs.

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