• Job Description

  Req#: 794324

  At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

  Senior Manager Paid Search Digital Media Ops

  YOUR TASKS AND RESPONSIBILITIES
  
  The primary responsibilities of this role are to:

  • Manage all aspects of paid search media, including keywords, account structure, and optimizations;
  • Responsible for providing key insights on performance when reporting;
  • Spearhead key optimizations or structural changes within platforms to improve performance or meet business goals;
  • Exhibit mastery of search media platforms to improve overall performance and up-level junior team members;
  • Lead A/B testing initiatives and identify critical opportunities for beta testing within the search channel;
  • Expand skills beyond media management, taking an active role in project management, media planning, and team development;
  • Own and manage documentation of key learnings and best practices;
  • Serve as the first point of QA for reporting and any account management updates;
  • Work as a liaison between other media channels to ensure cross- channel learning opportunities are seized;
  • Contribute to channel strategy and planning according to theKPIs of the brand;
  • Consistently collaborates with internal teams such as DSAA, Brands, and FinOps to maintain and sustain the brand

  WHO YOU ARE
  
  Your success will be driven by your demonstration of our life values, more specifically related to this position, Bayer seeks an incumbent who possesses the following:
  
  Required qualifications:
  

  • Bachelors degree required;
  • Paid search "hands-in-platform" experience;
  • Experience operating across multiple search engines and SEM platforms a must (SA360, Google Ads, and Microsoft Ads especially);
  • Knowledge of best-in-class search account structuring;
  • Experience training team members on platform fundamentals and advanced search features;
  • Ability to demonstrate strategic thought and activation skills that go beyond basic platform knowledge;
  • Experience working across cross-functional projects with multiple stakeholders;
  • Excellent communication and teamwork skills;
  • Strong analytical and organizational skills

  Preferred Qualifications:

  • 4+ years of experience;
  • Pharmaceutical industry experiences a plus;
  • Experience and comfort training junior team members;
  • Experience working within cross-fuctional teams

  #LI-AMSUS

  Location:

  United States : New Jersey : Whippany

  Division:

  Pharmaceuticals

  Reference Code:

  794324

• About the company

  Bayer AG is a German multinational pharmaceutical and life sciences company and one of the largest pharmaceutical companies in the world.

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