Overview

Job Title: Senior Marketing Communications Manager

Department: Marketing

Location: On-Site - Milwaukie, OR

Shift: Monday - Friday, Full-time

Wage: $125,000 - $140,000 annually based on experience

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.

Company Overview: At Bob’s Red Mill, we inspire joy with wholesome foods. Since 1978, we have been leading the natural foods industry by providing our customers with good food that makes them feel great. Wholesome means ensuring our food is of the highest quality, empowering and supporting our diverse group of employee owners, respecting our planet, and bettering our communities. We believe that joy is for everyone.

We believe taking care of our community starts with giving our employee owners the resources to take care of their physical, mental, financial, and future well-being by offering a leading benefits package.

• Medical, Dental, and Vision Insurance
• 401k, Profit Sharing Program, and Employee Stock Ownership Program (ESOP)
• Paid Holidays & Vacation
• Employee Assistance Program – counseling, legal issue support, financial guidance, and more.
• Tuition Reimbursement
• Childcare Discounts
• And MORE!

Purpose: To inspire joy with wholesome foods.

Values: Respect, Teamwork, Accountability, Determination

Position Overview: The Senior Marketing Communications Manager ensures consistent and powerful brand messaging across multiple platforms and consumer touchpoints, to build loyalty with brand fans and reach new consumers with compelling content. This role is responsible for leading all social media and influencer marketing programs and supporting public relations and experiential marketing initiatives.

Responsibilities

Essential Job Functions:

• Oversee consumer-facing communication channels and strategy for social media and influencer marketing programs.
• Lead, motivate, develop and inspire marketing communications team members.
• Create and execute an annual plan and budget in alignment with strategic brand and business objectives.
• Identify key performance indicators, establish goals, track performance, and regularly present progress to leadership.
• Use data to measure and optimize performance on an ongoing basis.
• Plan and manage a cross-platform content calendar.
• Direct social media content creation with internal team, as well as business partners including agencies and contractors.
• Support public relations efforts, in partnership with PR agency and marketing leadership team.
• Contribute to experiential marketing initiatives, with a focus on consumer-facing and local events.
• Collaborate with peers in brand design, digital marketing, retail marketing, innovation and internal communications teams, to ensure the brand is presented in a consistent and effective way.
• Stay current and forward-thinking on new media and communication tools and platforms, understanding best practices and effective use within the competitive landscape.
• Complies with all company policies and procedures and operates all equipment in a safe and food-safe manner.
• Complies with Bob’s Red Mill food safety policies and procedures including adherence to FDA regulations, Safe Quality Food (SQF) Standards, and Good Manufacturing Practices (GMPs).
• Responsible for reporting food safety and quality concerns to Supervisors and/or Department Manager.
• Performs other duties and tasks as assigned.

Knowledge, Skills and Abilities:

Required:

• Advanced social media skills, including mastery of effective strategies, formats, and tools, as well as platform-specific knowledge for Instagram, TikTok, Facebook, YouTube and Pinterest.
• Demonstrated expertise in using data for planning and optimizing social media and influencer marketing programs across multiple platforms.
• Creative thinking and artistic ability to launch new social media campaigns and maintain a fresh approach to marketing.
• Understanding of the role of public relations in brand marketing.
• Skilled in organization, planning, and budgeting.
• Ability to work effectively with a team using direct communication, respect, creativity, and emotional intelligence.
• Ability to work independently and lead a team.
• Skilled in effective writing and editing.
• Ability to stay organized and meet deadlines.
• Ability to approach challenges and problems with a calm demeanor.
• Proficiency in Microsoft 365.
• Ability to read, understand, and communicate information fluently in English.
• Demonstrates Respect, Teamwork, Accountability, and Determination.
• Ability to work in an environment where exposure to potential food allergens is or may be present.

Preferred:

• Skilled in marketing consumer packaged goods.

Supervisory Responsibilities:

• This position will supervise the Marketing Communications team.
• This position reports to the Director of Brand Marketing

Qualifications

Qualifications:

• 6 or more years of experience in marketing communications or related field, including 4 or more years in a leadership role, AND
• Bachelor’s degree in business, marketing, or equivalent in related field; OR
• Any combination of education and additional years of experience that provides the necessary skills, knowledge, and ability to perform assigned tasks.

Physical Demands:

• This position requires the ability to sit for up to approximately 2 hours at a time.

Work Environment:

• The primary environment for this position is in a home office setting.
• Employees will be exposed to common food allergens