The Senior Product Information Analyst plays a critical role in managing product content and syndication by identifying opportunities to enhance data quality, automate processes, and accelerate speed-to-market through advanced technologies. They partner with key customers to improve content accuracy, expand distributor product assortments, and optimize brand presence for better visibility and engagement, while addressing data maintenance requests and resolving issues. Collaborating with internal and external stakeholders, the analyst ensures standardized, complete, and accurate master data within the Product Information Management (PIM) system to support successful launches. They support customers and team members, communicate important information clearly and ahead of issues, and adopt a holistic approach to understanding downstream impacts. Additionally, they create criteria for analysis and reporting, enabling actionable insights. They enhance Kleintools.com by improving content quality, navigation, and SEO performance in alignment with marketing strategies. The Sr. PIA actively manages product reviews fostering customer engagement across platforms. They analyze product content performance, implement tracking mechanisms, and share actionable insights with the product marketing team to enhance content for new product launches

• Collaborate with internal and external stakeholders to enhance the quality of master data and taxonomy within the Product Information Management (PIM) system. Ensure standardized, complete, and accurate content, including taxonomy categorization, attribute assignment, marketing copy, and product references, to meet downstream customer requirements effectively.
• Oversee product content syndication processes, identifying and implementing opportunities to improve data quality, streamline processes, and accelerate speed-to-market by leveraging advanced technologies.
• Partner with key customers to ensure content accuracy, expand distributor product assortments, and optimize brand presence for increased visibility and engagement on customer sites. Address data maintenance requests, resolve issues, and provide ad hoc reporting and product data as needed.
• Demonstrate attention to detail in mapping customer data points to create and sustain automated syndication processes. Manually enter new item setups and update content as required.
• Identify and analyze content issues, establish root causes, and leverage technology to implement innovative solutions that address underlying problems while exceeding expectations and delivering multiple actionable options.
• Lead cross-functional projects, ensuring clear and concise communication with stakeholders. Develop and implement best practices to optimize content quality and improve SEO performance.
• Develop criteria for analyzing and reporting product content performance, implement tracking mechanisms, and share actionable insights with the product marketing team to refine content strategies for new product launches.
• Drive customer engagement by actively managing product reviews, responding to inquiries, and fostering interaction across platforms to effectively connect with diverse audiences.
• Enhance KleinTools.com by improving content quality, optimizing customer navigation, and driving SEO performance in alignment with the broader marketing strategy.

Job Qualifications

• Bachelor’s Degree and five (5) to seven (7) years of experience in a related field; strong command of English, both written and verbal, strong technical skills, an ability to learn processes and systems.
• Proficiency in Product Information Management (PIM) software
• Must have advanced knowledge of Microsoft Office to include Excel, Word, and Outlook.
• Knowledge of Search Engine Optimization and best practices
• Must demonstrate problem solving skills, ability to analyze data, and resolve issues that may cross multiple internal or external functions
• Must have versatility and flexibility in adjusting to changing business needs and priorities, and strong communication skills, verbal and written
• Strong team focus and ability to work with others, both internal and external to the organization
• Excellent attention detail, analytic, organizational skills are a must

Preferred
• Basic to intermediate skill in Microsoft Access

Physical Demand Requirements

Occasionally required to stand, walk or sit; use hands to grasp, handle or feel objects, tools or controls; use fingers to touch, pick or pinch objects; reach with hands and arms; push or pull; climb stairs; balance; stoop, kneel, crouch or crawl; use foot or leg controls; talk or hear. The employee must occasionally lift and/or move objects up to 25 pounds. For all jobs no one should lift over 50lbs on their own. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.