Summary:

At
Rainin, the Senior Product Manager is the product champion. The Product Manager
for Semi Automated Liquid Handling (SALH) portfolio will be responsible for all
aspects of our Liquidator, BenchSmart, and MicroPro product lines, as well as
the associated consumables and accessories. The Product Manager will assess and
prioritize customer and market requirements, working in collaboration with
strategic partners, product development, production, and commercial teams to
deliver the highest quality products that meet customer needs. This position
reports directly to the Head of Product Management at Rainin.


The goal for the Senior Product Manager will be to support managing the
assigned portfolio to maximize market share, maximize profitability and set a
strategic pathway forward for future growth in revenue and market share.

Key Responsibilities:

* In collaboration with the commercial team, the
Sr. Product Manager will own and be responsible for growing the Rainin product
portfolio with a goal of increasing market share and increasing revenue. This
will include supporting the production of sales collateral that provides
appealing value messaging as well as analyzing competitive products and
providing sales channels with compelling arguments against competitive
products.

* Work closely with customers and strategic
partners to gather input in order to develop innovative and disruptive new
product ideas, write appropriate business and specification documents that
drive the development of new products.

* Be an integral part of the product development
team to ensure successful implementation of product requirements and drive
product development to commercial launch, acting as the voice of the customer.
Propose portfolio changes to maximize revenues and profits.

* Perform competitive and market analysis to
understand our customer's full range of alternatives and Rainin's positioning
with respect to those alternatives. Collect voice of customer data accordantly
and present it to the organization.

* Train the sales teams and support selling
activities as appropriate, including development of sales tools and marketing
collateral.

* Work with the operations team for all aspects of
operation such as quality, manufacturing, and supply chain.

* Support Tech support, sales teams and market
organizations around the world.

* Manage the complete Product Life Cycle process
from ideation to phase out.

* Requires ability to travel maximum 20% of time
domestically and internationally.

Qualifications:

The
person in this role will act as the product champion who drives various groups
to produce the success needed engineering to develop the product, manufacturing
to make it on time with high quality, marketing to create demand, and sales,
service to generate the revenue.

Applicants should be able to demonstrate
proficiency in the following key areas:

* Achievement of Sales and Financial targets of
the assigned products or product lines

* Identification of market potential for new and
existing products

* Monitoring of competition to determine their
product strategy and product weaknesses and benefits

* Review of market research reports and generation
of marketing surveys to monitor market conditions

* Partnering with global sales teams to assess
similarities and differences in regional conditions for business opportunities

* Definition of new product ideas through
collection of market data, sales and direct customer feedback

* Voice of Customer (VoC) initiatives to collect
and validate new product and or features within the assigned product and
product line,

* Production of business cases to justify new
product development and creation of product specifications that outline
customer needs for product development teams

* Management of product development teams located
at different tiem zones to meet timelines, costs, specifications and quality
goals

* Development of value proposition statements and
marketing communications with written material plus data to support the
development of the optimal communications tools

* Launching of new products, training of sales
teams and deployment of all necessary support and motivational tools to
generate immediate revenue success

* Role of key support person with the greatest
in-depth knowledge of the product to help overcome any sales issues

* Motivation of all associated contributors to the
success of the product to ensure product success

* Review of market situations from a global
perspective with regards to technology threats, economic threats, competitive
threats as well as opportunities