• Job Description

  Req#: R-84354

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  Senior Public Relations Specialist, US, Expedia Brands

  Looking to join a dynamic team of communications professionals? If you are hungry to drive best-in-class storytelling for some of the most loved consumer travel brands in the world, this is the job for you.

  As the Senior Public Relations Specialist for Vrbo and Hotels.com, you will be responsible for supporting consumer PR strategy and execution for two leading lodging brands. You’ll be tasked with helping develop and carry out creative, highly engaging PR activities that resonate strongly with travelers and top tier consumer media. You will work closely with stakeholders within the company to protect and promote brand narratives in the U.S. and build brand love among target audiences. You will act as an invaluable collaborator on high profile marketing campaigns, storytelling opportunities and risks to the brand.

  In this role, you will possess a strong understanding of the consumer and travel media landscape. You will have a keen eye for developing stories and initiatives which will break through the noise and position Hotels.com and Vrbo as the preferred lodging and travel brands.

  You’ll be based in Los Angeles or Austin, reporting to the Director of PR for the U.S. and U.K. (based in Chicago, Illinois) and work closely with the global Communications and Marketing teams. You will have experience in an agency and/or in-house public relations role as well as possess a can-do attitude, be self-driven, and able to learn quickly.

  What you’ll do:

  • Support the development of strategic story angles and PR initiatives that will result in standout coverage for the Vrbo and Hotels.com in the U.S., including campaign ideation, project management, development of press materials, and more

  • Implement integrated communications plans that support Vrbo and Hotels.com objectives, working closely with U.S. and global PR colleagues and the broader marketing and communications teams. Must have ability to work across marketing, social media, and creative teams to align PR efforts with broader business objectives

  • Responsible for working closely with U.S. Media Relations on activities across earned, owned and paid channels within PR’s remit, including helping to manage press trips and media events and maintaining PR editorial/activity calendars for Vrbo and Hotels.com U.S.

  • Proactively identify opportunities to drive brand love for Vrbo and Hotels.com through earned media and storytelling, using and analyzing data and insights to inform storytelling and support business initiatives

  • Responsible for monitoring industry and competitor media coverage, and staying up to date with trends and developments in the lodging and vacation rental industry

  • Support operational needs, including vendor and agency management, development of coverage and status reports and budget tracking

  • With the global crisis team, help manage reactive PR issues that influence perceptions of the brand and impact the greater Expedia Group business

  Who you are:

  • 5+ years' experience in a media relations or PR role in a consumer agency or in-house environment.

  • Strong experience in media relations, possessing excellent understanding of media landscape with key consumer media contacts across print, online and broadcast media outlets

  • Ability to manage changing requirements as well as having outstanding project management and organizational skills

  • Excellent written and verbal communication skills

  • Ability to synthesize data into logical conclusions and recommendations to uncover unique storytelling opportunities for Hotels.com and Vrbo

  • Ability to think creatively and adapt quickly to match the travel landscape

  • Able to handle fast-paced environments, with quick-turn timelines

  • Strong background in the travel, hospitality, lodging, vacation rental or e-commerce industry. Experience working with well-known brands is a plus

  • Issues/crisis management experience is a plus

  • Demonstrated experience in highly matrixed organizations is a plus

  #LI-KL2

  The total cash range for this position in West Hollywood is $82,500 to $115,500. Employees in this role have the potential to increase their pay up to $132,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

  The total cash range for this position in Austin is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

  Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

  Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits .

  About Expedia Group

  Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

  © 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

  Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs .

  Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

• About the company

  Expedia Group is an American online travel shopping company for consumer and small business travel.

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