• Job Description

  Req#: 377351

  The Senior Manager, Digital Strategy & Engagement is responsible for all aspects of tech enabled digital capabilities for one or a series of Global TAs within the Global Medical Affairs organization. This role is accountable for digital and omnichannel capabilities for specific TAs and Brands. This person partners with global medical affairs team members and other members of the Digital and Technology teams to enable value through both novel and proven digital approaches.

  The Senior Manager will demonstrate the ability to help TAs upskill their capabilities in tech, digital and data. The priority of the Senior Manager will be to build relationships of trust, be accepted into the related TA and asset teams and be able to influence and help inform decisions into future facing capabilities that drive the business forward. A perfect candidate is seen to being critical to the annual business operations plans for a TA.

  The role will have deep knowledge and experience of industry technologies, practices and frameworks e.g.

  • Multi-Channel and Omni Channel marketing capabilities
  • Data insights & exploring new data capabilities
  • Marketing Cloud, AEM, Tealium & Azure data platforms
  • Agile ways of working and ability to influence others to work agile.
  • Experience in advanced analytics and advanced segmentation modeling
  • Innovative experience penetrating challenging problems within healthcare.
  • Strong metrics driven leadership with business growth as key focus
  • Experienced in leading culture change & being a culture champion

  This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

  • Provides leadership & innovation in digital, data, analytics & manages relationships with internal partners and vendors for execution
  • Understand the HCP and patient customer journey, customer personas, channel preferences, etc. and leverage key insights and experience to drive decision-making and discussions
  • Pro-actively engages in experimentation and innovation to drive continuous improvement with TA goals.
  • Provides leadership and GSK expertise to technology product teams composed of GSK FTEs, strategic partners and software vendors
  • Contributes to release planning and roadmaps working closely with Product Owners
  • Cross team delivery: Mastery of complex facilitation and dependency management techniques (cross team, cross department)
  • Lead ideation sessions, familiarizing and applying concept of design thinking and agile methodologies, then working with senior internal and external stakeholders to align to specific strategies and priorities.

  Why you?

  Basic Qualifications:

  We are looking for professionals with these required skills to achieve our goals:

  • Masters Degree (MBA) in computer science or related field is desirable although relevant experience is equally valuable.

  • Experience in Marketing Automation, Analytics, CDP, Cookies, Tags
  • Experience in content personalization and A/B testing
  • Experience in solution design, programme and product delivery and service management
  • Experience in delivering business impact through process and Tech enabled solutions
  • Experience of vendor management
  • Excellent relationship management, strong influencing and communication skills
  • Content knowledge of respective functional area helpful (business operating models, processes & products)
  • Fluency in English

  Preferred Qualifications:

  If you have the following characteristics, it would be a plus:

  • Marketing Automation (email campaigns, websites personalisation, audiences segmentation, analytics and decision engines)
  • Agile development methodology
  • Value Delivery
  • Project Management
  • Digital Marketing Technologies
  • Digital analytics
  • DevOps
  • Healthcare or Pharma experience
  • Relationships and working experience with tech partners (Google, Apple, MSFT, Salesforce)
  • Tangible results with programs that improved brand sales
  • Experience in AI/ML and automated segmentation and just in time delivery experience
  • Advanced analytics capabilities and experience automating those capabilities

  Why GSK?

  GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

  Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

  #Li-GSK

  #VaccinesRD

  If you have a disability and require assistance during the course of the selection process, you will have the opportunity to let us know what specific assistance you require in order to make suitable arrangements.

  GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

  Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

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• About the company

  GlaxoSmithKline plc is a British multinational pharmaceutical company headquartered in Brentford, England.

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