• Job Description

  Req#: 145900
  Job Overview
  
  
  The SEO Specialist is responsible for optimizing Ebenezer ’ s digital presence to increase visibility, drive website traffic, and improve search engine rankings while also managing and monitoring the organization’s social media platforms. Reporting to the Digital Marketing Manager , this role involves developing and implementing SEO strategies, overseeing social media content and performance, and reviewing data to improve digital engagement. The SEO Specialist collaborates closely with the digital marketing team, content creators /writers , and design teams to ensure SEO best practices and effective social media strategies are integrated into all marketing efforts.
  Responsibilities
  • Develop and implement effective SEO strategies to improve search engine rankings and drive organic traffic.

  • Conduct keyword research to identify opportunities for optimization and content creation.

  • Optimize on-page elements, including metadata, headings, content, images, and internal linking structures.

  • Collaborate with the content writer and digital marketing team to ensure content is optimized for search engines while maintaining quality and readability.

  • Perform technical SEO audits and work with web developers to resolve issues such as broken links, crawl errors, and site speed improvements.

  • Monitor and manage Ebenezer’s social media accounts, ensuring consistent branding, engagement, and alignment with marketing goals.

  • Plan and schedule social media content, analyze performance metrics, and adjust strategies to increase reach and engagement.

  • Monitor and analyze SEO and social media performance metrics, including organic traffic, rankings, conversion rates, and audience engagement, and provide regular reports.
  Required Qualifications:
  • Bachelor's Degree
  • Three or more years experience
  • Ability to use technology in the form of computers, hand held devices, cell phone , fax machines.
  • MS Office, SharePoint, Project Management Tools , Social Media Scheduling tools, SEO Audit and Keyword tools
  
  Benefit Overview
  
  
  Ebenezer offers a generous benefit package including but not limited to medical, dental, vision plans, life insurance, short-term and long-term disability insurance, PTO and Sick and Safe Time, tuition reimbursement, retirement, early access to earned wages, and more! Please follow this link for additional information: http://www.ebenezercares.org/employee-benefits
  
  Compensation Disclaimer
  
  
  The posted pay range is for a 40-hour workweek (1.0 FTE). The actual rate of pay offered within this range may depend on several factors, such as FTE, skills, knowledge, relevant education, experience, and market conditions. Additionally, our organization values pay equity and considers the internal equity of our team when making any offer. Hiring at the maximum of the range is not typical.
  
  EEO Statement
  
  EEO/AA Employer/Vet/Disabled: All qualified applicants will receive consideration without regard to any lawfully protected status
  
  $65790.40-$92872.00 / Annual
  
  
  The SEO Specialist is responsible for optimizing Ebenezer ’ s digital presence to increase visibility, drive website traffic, and improve search engine rankings while also managing and monitoring the organization’s social media platforms. Reporting to the Digital Marketing Manager , this role involves developing and implementing SEO strategies, overseeing social media content and performance, and reviewing data to improve digital engagement. The SEO Specialist collaborates closely with the digital marketing team, content creators /writers , and design teams to ensure SEO best practices and effective social media strategies are integrated into all marketing efforts.
  Responsibilities
  • Develop and implement effective SEO strategies to improve search engine rankings and drive organic traffic.

  • Conduct keyword research to identify opportunities for optimization and content creation.

  • Optimize on-page elements, including metadata, headings, content, images, and internal linking structures.

  • Collaborate with the content writer and digital marketing team to ensure content is optimized for search engines while maintaining quality and readability.

  • Perform technical SEO audits and work with web developers to resolve issues such as broken links, crawl errors, and site speed improvements.

  • Monitor and manage Ebenezer’s social media accounts, ensuring consistent branding, engagement, and alignment with marketing goals.

  • Plan and schedule social media content, analyze performance metrics, and adjust strategies to increase reach and engagement.

  • Monitor and analyze SEO and social media performance metrics, including organic traffic, rankings, conversion rates, and audience engagement, and provide regular reports.
  Required Qualifications:
  • Bachelor's Degree
  • Three or more years experience
  • Ability to use technology in the form of computers, hand held devices, cell phone , fax machines.
  • MS Office, SharePoint, Project Management Tools , Social Media Scheduling tools, SEO Audit and Keyword tools

• About the company

  M Health Fairview is the newly expanded academic health system that represents a collaboration among the University of Minnesota, University of Minnesota Physicians, and Fairview Health Services. The partnership combines the university’s deep history of clinical innovation and training with Fairview’s extensive roots in community medicine.

Notice