• Job Description

  Req#: 286457
  Overview About PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com. Responsibilities What we’re looking for: To lead the Shopper Marketing agenda for the *Beverage portfolio across all channels and key customers. Embed a shopper centric approach in customer strategy and sales execution. COMMERCIAL Work with DX Insights team to ensure insights led / shopper centric thinking in all customer, category and commercial initiatives, enabling a ‘step change’ in engagement with key customers – across all channels Work with category team to translate shopper and category insights/brand strategy into customer growth opportunity (which channel to invest, optimal storelist, etc) Comprehensive understanding of the customer landscape, competitors and shoppers. Build an indispensable partnership with senior customer contacts by identifying category & shopper opportunities. Lead and support customer team providing relevant, timely and integrated solutions that shape and impact the category & PepsiCo growth. Understanding of competitor and other categories to leverage best practice within the market place Utilise the Shopper Marketing Pepsi-co- way’s processes and tools to embed a shopper centric approach in customer strategy and execution. With support from Channel and Marketing team, lead the development and implementation of the Shopper Marketing Plan, including the development of POS material. Represent Shopper Marketing team in all relevant Beverage’s projects and meetings; disseminate information, provide input and feedback i.e. sales, execution, customer, shopper and category Continuously seek opportunities to co-create activation with all channels to drive specific occasions to enhance shopper engagement and drive conversion, by channel and category EXECUTION Esure transformation of in store execution and exceptional tools for sales teams to execute with (ie storelist, one page summaries, EDGE principle adherence ad application) Lead execution strategy that supports category growth initiatives and shopper strategy to influence in store along the Pathway to Purchase Create execution process communicating execution objectives and timelines. Embed the EDGE principles in the day to day operations of Shopper Marketing Own booking of media logistics and budget management, ensuring strict COSO Compliance Drive efficiencies on merchandising E2E creation and tracking Liaise with 3rd party suppliers and merchandising manager to ensure optimal POS solution for activations, embedding shopper insight and best practise to drive engagement and shopper conversion Engage multiple stakeholders (internal and external) to ensure alignment and customer centric tailoring of in store activations. AUDIT COMPLIANCE Project and budget management with strict adherence to COSO and applicable Pepsico Policies Qualifications What will qualify you for the role: Project Management Results oriented with robust planning and follow up skills Functional Experience: 5 years of experience as a project leader or similar preferably in the Trade / Shopper Marketing area Solid business and industry know how Analytical capabilities and the ability to see profitability opportunities and transform those opportunities into actions Ability to understand the impact of scenarios in his/her own realm of responsibility and the impact to stakeholders Collaboration Agility Empathize with the Consumer Intellectual Curiosity “PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act"
  What will qualify you for the role: Project Management Results oriented with robust planning and follow up skills Functional Experience: 5 years of experience as a project leader or similar preferably in the Trade / Shopper Marketing area Solid business and industry know how Analytical capabilities and the ability to see profitability opportunities and transform those opportunities into actions Ability to understand the impact of scenarios in his/her own realm of responsibility and the impact to stakeholders Collaboration Agility Empathize with the Consumer Intellectual Curiosity “PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act"
  What we’re looking for: To lead the Shopper Marketing agenda for the *Beverage portfolio across all channels and key customers. Embed a shopper centric approach in customer strategy and sales execution. COMMERCIAL Work with DX Insights team to ensure insights led / shopper centric thinking in all customer, category and commercial initiatives, enabling a ‘step change’ in engagement with key customers – across all channels Work with category team to translate shopper and category insights/brand strategy into customer growth opportunity (which channel to invest, optimal storelist, etc) Comprehensive understanding of the customer landscape, competitors and shoppers. Build an indispensable partnership with senior customer contacts by identifying category & shopper opportunities. Lead and support customer team providing relevant, timely and integrated solutions that shape and impact the category & PepsiCo growth. Understanding of competitor and other categories to leverage best practice within the market place Utilise the Shopper Marketing Pepsi-co- way’s processes and tools to embed a shopper centric approach in customer strategy and execution. With support from Channel and Marketing team, lead the development and implementation of the Shopper Marketing Plan, including the development of POS material. Represent Shopper Marketing team in all relevant Beverage’s projects and meetings; disseminate information, provide input and feedback i.e. sales, execution, customer, shopper and category Continuously seek opportunities to co-create activation with all channels to drive specific occasions to enhance shopper engagement and drive conversion, by channel and category EXECUTION Esure transformation of in store execution and exceptional tools for sales teams to execute with (ie storelist, one page summaries, EDGE principle adherence ad application) Lead execution strategy that supports category growth initiatives and shopper strategy to influence in store along the Pathway to Purchase Create execution process communicating execution objectives and timelines. Embed the EDGE principles in the day to day operations of Shopper Marketing Own booking of media logistics and budget management, ensuring strict COSO Compliance Drive efficiencies on merchandising E2E creation and tracking Liaise with 3rd party suppliers and merchandising manager to ensure optimal POS solution for activations, embedding shopper insight and best practise to drive engagement and shopper conversion Engage multiple stakeholders (internal and external) to ensure alignment and customer centric tailoring of in store activations. AUDIT COMPLIANCE Project and budget management with strict adherence to COSO and applicable Pepsico Policies

• About the company

  PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products.

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