Myriad Women's Health
SneakPeek Consumer (CPG) Brand Manager - Women's Health Marketing
This job is now closed
Job Description
- Req#: 4201
- Create and maintain the brand value proposition, including voice of customer understanding.
- Reimagine the brand marketing strategy as retail increases footprint.
- Reimagine the .com experience to enable omnichannel brand in collaboration with enterprise team.
- Enable strong omnichannel presence from awareness through conversion.
- Lead SneakPeek agency partners for effective, efficient delivery for BU-led relationships and partner with enterprise team for digital agency clarity and discipline.
- Collaborate with agencies and enterprise teams to deliver the business.
- Determine how to better leverage SneakPeek as entry to other Myriad Women’s Health products.
- Bachelor’s degree required; Marketing preferred, or other related business degree
- 4-6 years of marketing experience; must include at least 3 years in consumer marketing with consumer marketing experience
- Consumer Marketing experience should include:
- Marketing of women’s health products in any CPG category
- Preferred consumer marketing of products in mass, food, drug, and general online
- Experience developing and driving brand strategy
- Experience leading agency partnerships
- Ability to collaborate across teams and functions
- Discipline to prioritize budget and projects
- Up to 20% travel
Myriad Genetics discovers, develops, and commercializes molecular genetic tests that determine the risk of developing disease, assess disease progression, and guide treatment decisions in Oncology, Women’s Health, and Mental Health. We are a pioneer and leader in genomic research, and we are committed to advancing the science of personalized medicine as we refine and develop more products to address unmet medical needs.
The Manager of SneakPeek Marketing is a key role within the Women’s Health Business Unit. This role is focused on delivering the SneakPeek consumer business commitments across consumer channels and collaborating with various internal and agency stakeholders to accomplish these goals. This leader is responsible for the SneakPeek brand proposition, prioritizing the marketing spend by channel, and leading delivery of both online (amazon, .com, and retailer.com) and brick & mortar success.
Our ideal candidate brings passion for the pillars of our culture: collaborative, innovative, inclusive, caring, and committed. This Marketing Manager will be curious, pro-active, able to work across organizations, and driven to help shape the future of this company. At Myriad Genetics, our future is yours to create.
Key responsibilities include:
Requirements:
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About the company
Formed in 2018, Myriad Women’s Health is a combination of Counsyl, Inc. and Myriad Preventive Care, a part of Myriad Genetic Laboratories, Inc.
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