• Job Description

  Req#: 316075

  Ready to Create Some GOOD CHEMISTRY? We're Hiring a Social & Digital Marketing Manager!

  ✨ Do you dream in hashtags and think in viral moments? We're looking for an entrepreneurial candidate that is passionate about driving growth and is ready to take our social & digital results to the next level! Good Chemistry is a clean, cruelty-free, and transparent brand that delivers high-quality personal care products at an accessible price point. Here's your opportunity to transform our digital presence from good to absolutely magnetic. You'll be the creative force behind campaigns that don't just sell products - they build communities, spark conversations, and create the kind of brand loyalty that money can't buy.

  Apply today and show us why you're the missing ingredient in our formula for success. Let's see what kind of GOOD CHEMISTRY we can create together!

  #NowHiring #DigitalMarketing #SocialMediaJobs #MarketingCareers #GoodChemistry #ILLUME

  
  The Social & Digital Marketing Manager is a social-first strategist and hands-on executor who develops comprehensive social media and digital marketing strategies while personally managing campaign execution to drive brand growth. This role oversees the entire social and digital marketing ecosystem including Instagram, TikTok, paid social media, user-generated content, influencer partnerships, and emerging social platforms. Working closely with the Vice President of Good Chemistry on broader business alignment, this role focuses exclusively on maximizing social media performance and digital engagement while personally executing high-impact campaigns that optimize conversion.

  Key Responsibilities include:

  Social Media Campaign Strategy & Execution

  1. Develops comprehensive annual social media strategy aligned with business objectives, social trends, and platform algorithm changes
  2. Creates social media marketing plans and budgets across Instagram, TikTok, and emerging platforms with responsibility for social ROI optimization
  3. Establishes social brand voice and content strategy for consumer segments across all social touchpoints
  4. Partners with external vendors to maximize paid advertising and return on ad spend (ROAS) within modest advertising budget
  5. Partners with Digital Commerce Manager to drive social commerce growth through Instagram Shopping, TikTok Shop, and other native shopping features
  6. Collaborates with Creative and Product Development to transform product launches into shareable social moments and trending content opportunities
  7. Owns end-to-end social media performance including engagement rates, follower growth, social commerce conversions, and social media-driven website traffic

  Influencer & Creator Partnership Management

  1. Develops comprehensive influencer marketing strategies that include nano-influencers, micro-influencers, and brand ambassadors to create authentic social proof
  2. Negotiates influencer partnerships and manages creator contracts, ensuring clear deliverables, usage rights, and performance expectations
  3. Coordinates influencer content creation timelines to align with product launches, seasonal campaigns, and trending moments
  4. Tracks influencer campaign performance metrics including reach, engagement rates, click-through rates, and conversion attribution

  Platform-Specific Content Strategy

  1. Develops TikTok content approaches that leverage trending sounds, effects, and hashtag challenges to increase brand visibility and user-generated content
  2. Creates Instagram-specific content strategies including feed posts, Stories, Reels, IGTV, and Shopping features that drive engagement and sales

  Community Management & Engagement

  1. Manages day-to-day community engagement across Instagram and TikTok, responding to comments, DMs, and user-generated content in brand voice
  2. Develops user-generated content campaigns that encourage customers to create and share beauty tutorials, reviews, and before/after content
  3. Implements social listening strategies to monitor brand mentions, beauty trends, and competitor activities across social platforms

  Performance Analytics & Social Insights

  1. Analyzes social platform performance metrics including reach, impressions, engagement rates, story completion rates, and social commerce conversions
  2. Tracks influencer campaign ROI and provides detailed performance reports on creator partnerships and sponsored content
  3. Monitors social media algorithms and adjusts content strategy based on platform changes and performance data
  4. Conducts competitor social media analysis to identify trending content formats, successful campaign strategies, and market opportunities
  5. Translates social media data into actionable recommendations for future campaigns, creator partnerships, and platform investments

  Agency & Partner Management

  1. Oversees agency, partner, and vendor relationships to ensure alignment with brand objectives and efficient resource allocation
  2. Briefs and directs agencies to develop compelling campaign assets that support marketing objectives
  3. Evaluates agency performance against established KPIs and strategic objectives

  Other essential functions

  1. Stay current on social media trends, platform updates, and industry conversations
  2. Comply with all company policies, FTC guidelines, and platform advertising policies

  The ideal candidate will have:

  1. Bachelor's Degree in Marketing, Digital Media, Social Media, Communications, or like field or a combination of education, experience, and training which provides the background necessary for performing the work
  2. 4+ years of social media marketing experience with at least 2 years managing Instagram and TikTok campaigns, preferably in the beauty, fashion, or lifestyle industries
  3. Proven track record of successful creator collaborations that drove measurable engagement and conversions
  4. Extensive knowledge of Instagram and TikTok advertising platforms
  5. Experience with influencer marketing platforms such as Tagger, Grin, or similar creator management tools
  6. Proficiency in social media analytics tools including Sprout Social or similar platforms
  7. Understanding of social commerce features and shopping integrations across Instagram and TikTok
  8. Experience with content creation tools including Canva, Adobe Creative Suite, or editing apps for social content
  9. Deep understanding of Gen Z social media behaviors, ideally around beauty content or consumer goods
  10. Strong eye for visual aesthetics and trending content formats that perform well on Instagram and TikTok
  11. Excellent relationship management skills for building authentic partnerships with creators and influencers
  12. Creative problem-solving abilities with experience adapting quickly to algorithm changes and platform updates
  13. Excellent project management skills with ability to manage multiple initiatives simultaneously
  14. Strong analytical capabilities with experience translating data into actionable marketing strategies
  15. Creative problem-solving abilities and innovative, entrepreneurial, thinking
  16. A strong collaborator with an ability to take initiative and demonstrate ownership in ambiguous environments

  
  What we Offer :

  • The salary range is $100K- $120K. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range commensurate on the candidates' experience and skills. This salary range may also be modified in the future.
  • Full Time em ployment with hybrid remote work options. Onsite 3 days a week.
  • Health, Dental, Vision, Life, STD, LTD insurance
  • Health Spending Account (for eligible plans) with Employer contribution
  • Flexible Spending and Dependent Care Spending Accounts
  • 401K with company match
  • Paid Time off and holidays
  • Employee discount

  Work Environment:

  The work environment and/or physical requirements described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

  ILLUME is an Equal Opportunity Employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

  We are not accepting candidate profiles from agencies and this role is not open for relocation assistance. Candidates must be legally authorized to work for any employer in the U.S. without sponsorship.

  About Us:

  ILLUME is a leading designer, manufacturer, and marketer of high-quality branded and private-label home fragrance and personal care products. Located in Maple Grove, Minnesota, we are housed in a state-of-the-art corporate office, distribution, and manufacturing facility. Our products are marketed worldwide and are available in 4,500 specialty and department stores. Known for quality, style, and trend, our proven track record for unmatched design, execution, and delivery has grown ILLUME into a top global turn-key supplier of home fragrance and body care products for owned brands GOOD CHEMISTRY®, ILLUME® and SIGNATURE SOY®. We also supply retailers at the forefront of their categories, including Anthropologie, West Elm, Madewell, J. Crew, and Target. If you share our passion for excellence and innovation, we invite you to join our team!

  
  

  Offer of employment is subject to the successful completion of a background check and verification of employment eligibility via E-Verify.

• About the company

  Fragrance that smells good, burns clean, and inspires. ILLUME® combines fine fragrance with beautiful, sustainable design. Whatever you do, do it beautifully.

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