• Job Description

  Req#: 6817
  About the Team
  
  
  The Customer Experience (Marketing) team works to showcase our brand through the lens of expertise and love. They work to provide a personalized experience for our consumers backed by best-in-class, data-driven marketing capabilities. The Customer Experience team focuses across 4 departments including, Marketing, Creative, Communications, and our Loyalty & CRM team. Everyone brings their own point of view to create a unique experience for the pets and pet parents.
  
  About the Location
  
  
  Collaborative & Flexible Work Environment: We believe in fostering growth, teamwork and creativity in a dynamic workplace. This role is based at PetSmart’s Phoenix Home Office, where associates currently enjoy the benefits of in-person collaboration while having the flexibility to work remotely one day per week (a “flex workday” with leader approval), and an expected four days in the office. At PetSmart, you’ll be part of an engaging and supportive environment designed to help you and our teams thrive.
  
  About the Job
  
  
  The Social Media Community and Influencer Partnerships Manager will have a passion for all things social media and pet content but be driven to provide results of these efforts. In this role, you will be responsible for developing and executing strategies to grow our organic social media presence, engage with our Pet community, and build strong partnerships with influencers. You will work closely with various teams at PetSmart like Marketing, Media, PR and Customer Care along with leading filming content, to ensure a cohesive and effective approach to our social and influencer efforts.
  ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Evaluate and lead influencer partnerships across all PetSmart channels and campaigns that amplify reach and impact
  • Lead on strategizing and producing content for informative pillar in PetSmart’s social strategy
  • Bring PetSmart proactive opportunities across the vast pet influencer and creator networks
  • Working with social platforms and content creators to elevate PetSmart as the hub and go-to social source for all pet related content
  • Own in-house influencer contracts/partnerships have direct experience with influencer negotiation/relationships
  • Attends and lead full concept to production filming for in and out of state events (events tend to be on the weekends usually once a month
  • Editing experience of influencer/informative assets for paid social
  • Monitor and analyze social media and influencer campaign performance, providing regular reports and insights to optimize strategies and achieve KPIs
  EXPERIENCE AND SKILLS
  • 3+ years of proven experience in managing organic social media and influencer partnerships, preferably in Retail
  • Strong understanding of social media platforms, algorithms, and best practices
  • Excellent communication and interpersonal skills, with the ability to build and maintain relationships with influencers and community members
  • Paid Social experience in managing, optimizing or editing assets for paid campaigns
  • Creative mindset with the ability to develop engaging and innovative content
  • Analytical skills to measure and report on social media and influencer campaign performance
  • Familiarity with social media tools: Sprinklr, Sprout Social, Salesforce, Adobe, Social Platform’s various ads/business managers
  • Ability to work independently and as part of a team in a fast-paced environment
  
  About the Culture
  
  
  At PetSmart, we work hard to create a culture where every associate feels like they truly belong and we celebrate the unique stories, backgrounds, and experiences our associates share. These experiences not only bring new perspectives in shaping our Belonging culture but they’re core to PetSmart’s success.
  Not sure if you meet 100% of the position requirements and whether you should apply? We’d still like to hear from you and encourage you to apply with us! You just may be the ideal candidate for this role, and if not this one, perhaps another position.
  Our home office offers outstanding amenities in a fun and rewarding workplace including:
  • Pet friendly environment, bring your pets to work!
  • On-site Dog Park
  • “Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers
  • “Sit & Stay” Café serving fresh breakfast and lunch options
  • On-site coffee bar
  • “Lil’ Paws” learning center and onsite daycare facility (associate paid)
  • Volunteer events with PetSmart Charities
  • Learn more about #Life A tPetSmart here: https://www.lifeatpetsmart.com/life-at-petsmart/
  • Check out Associate stories and share in some celebrations at PetSmart: https://www.blog.lifeatpetsmart.com/
  • Explore PetSmart Benefits here: https://benefits.petsmart.com/
  • If you don't already live in the Phoenix area here's a guide to the area: Welcome to Phoenix Guide
  PetSmart provides an equal opportunity for all associates and job applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.
  
  
  At PetSmart, we work hard to create a culture where every associate feels like they truly belong and we celebrate the unique stories, backgrounds, and experiences our associates share. These experiences not only bring new perspectives in shaping our Belonging culture but they’re core to PetSmart’s success.
  Not sure if you meet 100% of the position requirements and whether you should apply? We’d still like to hear from you and encourage you to apply with us! You just may be the ideal candidate for this role, and if not this one, perhaps another position.
  Our home office offers outstanding amenities in a fun and rewarding workplace including:
  • Pet friendly environment, bring your pets to work!
  • On-site Dog Park
  • “Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers
  • “Sit & Stay” Café serving fresh breakfast and lunch options
  • On-site coffee bar
  • “Lil’ Paws” learning center and onsite daycare facility (associate paid)
  • Volunteer events with PetSmart Charities
  • Learn more about #Life A tPetSmart here: https://www.lifeatpetsmart.com/life-at-petsmart/
  • Check out Associate stories and share in some celebrations at PetSmart: https://www.blog.lifeatpetsmart.com/
  • Explore PetSmart Benefits here: https://benefits.petsmart.com/
  • If you don't already live in the Phoenix area here's a guide to the area: Welcome to Phoenix Guide
  PetSmart provides an equal opportunity for all associates and job applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.
  
  
  The Social Media Community and Influencer Partnerships Manager will have a passion for all things social media and pet content but be driven to provide results of these efforts. In this role, you will be responsible for developing and executing strategies to grow our organic social media presence, engage with our Pet community, and build strong partnerships with influencers. You will work closely with various teams at PetSmart like Marketing, Media, PR and Customer Care along with leading filming content, to ensure a cohesive and effective approach to our social and influencer efforts.
  ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Evaluate and lead influencer partnerships across all PetSmart channels and campaigns that amplify reach and impact
  • Lead on strategizing and producing content for informative pillar in PetSmart’s social strategy
  • Bring PetSmart proactive opportunities across the vast pet influencer and creator networks
  • Working with social platforms and content creators to elevate PetSmart as the hub and go-to social source for all pet related content
  • Own in-house influencer contracts/partnerships have direct experience with influencer negotiation/relationships
  • Attends and lead full concept to production filming for in and out of state events (events tend to be on the weekends usually once a month
  • Editing experience of influencer/informative assets for paid social
  • Monitor and analyze social media and influencer campaign performance, providing regular reports and insights to optimize strategies and achieve KPIs
  EXPERIENCE AND SKILLS
  • 3+ years of proven experience in managing organic social media and influencer partnerships, preferably in Retail
  • Strong understanding of social media platforms, algorithms, and best practices
  • Excellent communication and interpersonal skills, with the ability to build and maintain relationships with influencers and community members
  • Paid Social experience in managing, optimizing or editing assets for paid campaigns
  • Creative mindset with the ability to develop engaging and innovative content
  • Analytical skills to measure and report on social media and influencer campaign performance
  • Familiarity with social media tools: Sprinklr, Sprout Social, Salesforce, Adobe, Social Platform’s various ads/business managers
  • Ability to work independently and as part of a team in a fast-paced environment

• About the company

  PetSmart is a privately held American chain of pet superstores, which sell pet products, services, and small pets.

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