Overview Does the status quo bore you? Do you defy convention? If so, you might be the perfect candidate to help fuel our organization’s passion for what's next. Be a part of building the iconic Quaker Brands like Cap'n Crunch, Quaker Chewy, Pearl Milling Company, Life Cereal, and Health Warrio through the cultivation of highly engaged social media communities. The PepsiCo Foods North America (PFNA) D3 Digital Marketing & Social Media Team is looking for a strategic, results-oriented Social Media Community Manager & Content Creator who thrives in a fast-paced, innovative marketing environment. Contribute to the strategy and help oversee activation of our social media marketing efforts for the Quaker in emerging channels like TikTok, as well as legacy channels like Instagram, Facebook, and Twitter. This role will support both proactive and reactive consumer response, execution of the social strategy, and content creation on emerging channels within the internal agency team D3 at PFNA. The successful candidate will be a social media expert, adept in applying the latest best practices in lo-fi content creation and consumer engagement across a broad spectrum of social media platforms. Responsibilities Lead social media community management across social channels, delivering 1:1 consumer response that builds brand affinity and drives engagement. Apply the latest social trends and performance insights gleaned through reporting to inform development of breakthrough social creative concepts to strengthen brand equity and establish an engaging presence. Partner with Social Strategist and Creative Team to create original lo-fi concepts and content that fuels engagement and organic social performance across a variety of social media channels including TikTok, Twitter and Instagram Create and capture lo-fi photos and short-form videos for use on emerging social media channels. Craft engaging social media copy as needed. Support ad hoc social listening to deepen consumer understanding around specific topics, identify reactive social opportunities for the brand, and deliver insightful point of view back to Brand Team. Assist in developing organic social strategies across social channels through close partnerships with key Brand stakeholders. Collaborate with outside agencies and social media platform partners to ensure best-in-class execution, always. Qualifications Compensation and Benefits: The expected compensation range for this position is between $56,900 to $75,300 based on a full-time schedule Location, confirmed job-related skills and experience will be considered in setting actual starting salary Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan. Qualifications Minimum Qualification: Undergraduate Degree Preferred: Concentration in Marketing, Communications and/or New Media preferred Work Experience 1-2 years of experience working client-side in marketing or related discipline, at an ad or media agency, media platform, or publisher. Skills / Capabilities Strong consumer empathy & customer-centricity. Demonstrated ability to place the consumer at the heart of everything. Proven ability to work collaboratively with others. Experience leading community management and creating content on TikTok / Instagram on behalf of brands. Experience and strong understanding of the social media marketing landscape and growth of creator/influencer marketing. Basic understanding of marketing strategy and ability to develop marketing tactics that deliver on brand objectives. Creative thinker who can bring a brand voice to life across a variety of social media touchpoints. Ability to think strategically, coupled with a pragmatic results orientation and proven track record of delivering strong tactical execution. Ability to tell a story, synthesize and convey key messages in a dynamic and compelling way (both externally to consumers and internally to key stakeholders). Entrepreneurial mindset – willingness to roll up your sleeves and get creative in developing in-house lo-fi social media content. Graphic Design, Photography/Videography experience and Video editing skills a major plus. COVID-19 vaccination is a condition of employment for this role. Please note that all such company vaccine requirements provide the opportunity to request an approved accommodation or exemption under applicable law. EEO Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy. Please view our Pay Transparency Statement
Compensation and Benefits: The expected compensation range for this position is between $56,900 to $75,300 based on a full-time schedule Location, confirmed job-related skills and experience will be considered in setting actual starting salary Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan. Qualifications Minimum Qualification: Undergraduate Degree Preferred: Concentration in Marketing, Communications and/or New Media preferred Work Experience 1-2 years of experience working client-side in marketing or related discipline, at an ad or media agency, media platform, or publisher. Skills / Capabilities Strong consumer empathy & customer-centricity. Demonstrated ability to place the consumer at the heart of everything. Proven ability to work collaboratively with others. Experience leading community management and creating content on TikTok / Instagram on behalf of brands. Experience and strong understanding of the social media marketing landscape and growth of creator/influencer marketing. Basic understanding of marketing strategy and ability to develop marketing tactics that deliver on brand objectives. Creative thinker who can bring a brand voice to life across a variety of social media touchpoints. Ability to think strategically, coupled with a pragmatic results orientation and proven track record of delivering strong tactical execution. Ability to tell a story, synthesize and convey key messages in a dynamic and compelling way (both externally to consumers and internally to key stakeholders). Entrepreneurial mindset – willingness to roll up your sleeves and get creative in developing in-house lo-fi social media content. Graphic Design, Photography/Videography experience and Video editing skills a major plus. COVID-19 vaccination is a condition of employment for this role. Please note that all such company vaccine requirements provide the opportunity to request an approved accommodation or exemption under applicable law.
Lead social media community management across social channels, delivering 1:1 consumer response that builds brand affinity and drives engagement. Apply the latest social trends and performance insights gleaned through reporting to inform development of breakthrough social creative concepts to strengthen brand equity and establish an engaging presence. Partner with Social Strategist and Creative Team to create original lo-fi concepts and content that fuels engagement and organic social performance across a variety of social media channels including TikTok, Twitter and Instagram Create and capture lo-fi photos and short-form videos for use on emerging social media channels. Craft engaging social media copy as needed. Support ad hoc social listening to deepen consumer understanding around specific topics, identify reactive social opportunities for the brand, and deliver insightful point of view back to Brand Team. Assist in developing organic social strategies across social channels through close partnerships with key Brand stakeholders. Collaborate with outside agencies and social media platform partners to ensure best-in-class execution, always.