• Job Description

  Req#: 536952

  Company Information

  Better World Books (“BWB” or the “Company”) is a for-profit socially conscious business and a global online bookseller that collects and sells new and used books online matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the UK, U.S., and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, has sold over 100 million books, has donated over 38 million books, and has reused or recycled more than 475 million books. BWB is now owned by Better World Libraries, a mission-aligned, not-for-profit organization that is affiliated with long-time partner, the Internet Archive. This groundbreaking partnership allows both organizations to pursue their collective mission of making knowledge universally accessible to readers everywhere.

  Social Media Specialist

  Job Summary:

  The Social Media Specialist drives desired business outcomes by utilizing social media channels through strategic and thoughtful postings and analysis. This employee promotes and communicates a mission-focused message through the content and communication produced and through a consistent presence on social media platforms.

  Essential Functions:

  • Create a quarterly campaign schedule including promotions, sales, service bulletins, and community engagement, targeting both business-to-business, and business-to-customer opportunities.
  • Prepare and develop original and engaging social media and email campaigns designed to support and enhance the Better World Books global brand.
  • Frequently post original content, including Company updates and product information, on social media channels, thereby creating a consistent presence that promotes and enhances the Company’s global brand.
  • Track, record, and respond to site(s) metrics.
  • Offers website design and content recommendations in order to drive traffic and maximize sales on www.betterworldbooks.com .
  • Moderate social media channels by responding to posts in an appropriate and timely manner.
  • Answer customer inquiries via social media channels while coordinating responses with Company’s Customer Care team.
  • Work collaboratively across the organization to meet the Company’s global goals.
  • Attend industry conferences and community events.
  • Draft and publish press and blog announcements.
  • Ensures a consistent voice across all forms of Company communication—both internal and external .
  • Manage influencer program, including orders and content delivery .

  Knowledge, Skills, and Abilities:

  • Excellent verbal and written comprehension and expression demonstrated through work samples. Proficiency evaluation may be required.
  • General aptitude in business metrics.
  • Proficiency in Microsoft Outlook, Word, and Excel software applications.
  • Expertise in navigating business profiles and analytic tools within both mobile and desktop social platforms.
  • Extremely organized and detail-oriented, with a focus on quality and consistency.
  • Track record of success in brand development, specifically in social media.
  • Strong understanding of social media platforms, trends, and strategy.
  • Effectively interpret analytics and implement social strategies that result in increased sales.
  • Proven ability to build strong relationships with individuals at all levels within an organization.

  Qualifications, Training, and Experience:

  • Bachelor’s degree in marketing, communications, English, or other relevant field.
  • Minimum of three (3) years of experience writing website and social media content.

  • Knowledge of Adobe Creative Suite, including Lightroom, Photoshop, and Premiere Pro.

  • Alignment with core values of BWB.

  Our Core Values

  • Customer Focus – We are driven to provide customers a highly-valued experience, and one that allows them to align their action with their values. We want to be their favorite marketplace and their favorite partner, so we incorporate their input into everything we do.
  • People Matter – We seek out talented people who are hardworking and invest in them. We respect each individual, reward achievement, and celebrate team success.
  • Do the Right Thing – We strive to always do the right thing, with all people and all issues.
  • Foster Innovation – We look for new ideas and bold moves while we embrace and create change.
  • Passion for Literacy – We are committed to the cause of literacy. Every person should have the chance to achieve their potential and participate fully in society.

  Benefits

  • Health—Three health plans to choose from offered by Anthem Blue Cross/Blue Shield with a shared cost between BWB and the employee. Benefit begins on the 1st of the month after thirty (30) days of employment.
  • Dental and vision offered by Met Life—shared cost between BWB and the employee.
  • Paid Time Off (PTO)—Generous PTO accrual plan begins after sixty (60) days of employment.
  • Volunteer Time Off (VTO)—Every full-time employee may volunteer in the community and get paid for it.
  • For pet lovers—BWB offers pet insurance via paycheck deduction and a pet bereavement day in the event you lose your beloved pet.
  • Free books—Employees may choose unlimited books from BWB’s recycled-book area each month for free.
  • Flexible work arrangements—Some employees, depending on role, may elect a flexible work arrangement choosing when and where they work. We manage by results.
  • 401(k) with Company match.
  • And the best benefit of all—every single person who works at Better World Books is promoting literacy and knowledge for all. Your work truly matters here.

  Reports to: Senior Manager, eCommerce, Marketing, and Customer Experience

  Location: Mishawaka, Indiana (in-person with potential to work some remotely).

  *BWB reserves the right to update and amend the terms in this Job Summary at its sole discretion and at any time.

• About the company

  Better World Books' used book inventory comes primarily from regular book drives at over 1,800 colleges and universities and donations from over 3,000 library systems, in addition to donation boxes found on corners and on college campuses.

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