Description

JOB DESCRIPTION SUMMARY

The Social Media Content Designer designs a wide variety of assets working in digital design, video editing, digital photography and videography, for social media, digital, and other online platform projects. This position plays a key role in designing content copy that captures the brand while attracting our target audiences to the appropriate call-to-action and ultimately converts each CTA to a website click and/or on-property visit.

ESSENTIAL DUTIES AND RESPONSIBILITIES (other duties may be assigned)

• Develop, capture, and create high-quality content and copy that is brand-aligned and platform-specific. This includes but is not limited to photos, short and long form videos, motion graphics, GIFs, templates, written copy, and web links
• Own end-to-end content production, from ideation and storyboarding to scouting, shooting, editing, and post-production
• Collaborate with internal clients and external agencies to develop creative content that aligns with brand guidelines and campaign goals
• Participate in the development and implementation of emerging trends, new storytelling techniques, and advanced editing styles to consistently push creative boundaries
• Maintain a strong knowledge of how to operate, troubleshoot, and properly care for equipment including smartphones, cameras, lighting, Mac and PC computers, and all related accessories
• Maintain up-to-date knowledge of industry-standard digital and design tools including, but not limited to, Sprout Social, Meta Business Suite, Canva, CapCut, and Adobe Creative Suite — specifically Photoshop, Lightroom, Bridge, Premiere Pro, After Effects, and InDesign
• Maintain advanced knowledge and best practices of emerging and current Social Media platforms including, but not limited to, Instagram, Facebook, TikTok, YouTube, LinkedIn, X, and Snapchat
• Collaborate closely with the Social Media Manager to assist with planning and maintaining the Social Media content calendar and live coverage calendar
• Assist with scheduling content and posting live coverage to all ACC’s social media channels. Including, but not limited to, Instagram, Facebook, TikTok, YouTube, LinkedIn, X and Snapchat
• Attend events, entertainment, activations, promotions, and marketing initiatives as assigned to support content capture and live coverage
• Ensure all published content complies with usage rights and copyright laws and/or obtain the necessary permissions for use
• Ensure all published content is accurate, aligns with brand and campaign guidelines, and complies with ACBCI marketing and regulatory standards
• Manage multiple projects using Wrike and maintain a streamlined workflow. Ensure that tight deadlines and rapid turnaround requests are met without compromising quality
• Update the content library with new deliverables and assets and maintain organizational consistency to ensure ease of access for future use

ACCESS TO SENSITIVE AREAS AND INFORMATION (ACC & SRC)

As per the ACGC Access Matrix

SIGNATORY ABILITY

None

Qualifications

EDUCATION AND/OR EXPERIENCE

• Bachelor’s Degree (BA) in a related field or equivalent work experience.
• 4 years of experience in social media, content creation, or digital marketing for brands or agencies, ideally within the lifestyle or hospitality industry.
• Strong background in photo and video production, including editing, lighting, and sound.
• Skilled in Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom) and other editing tools like Canva or CapCut.
• Proficient in managing content across major platforms (Instagram, TikTok, Facebook, YouTube).
• Solid understanding of visual storytelling, design principles, and brand consistency.
• Experience using social media management tools (e.g., Sprout Social) and workflow software (e.g., Wrike).
• Advanced knowledge using both mobile and professional camera equipment.
• Creative, detail-oriented, and highly organized.
• Strong communicator and collaborator.
• Able to manage multiple projects and meet tight deadlines.
• Passionate about social media trends and creating engaging, results-driven content.
• Willingness to travel for content production as needed

WORKING CONDITIONS/PHYSICAL DEMANDS
To perform this job successfully, the individual must be able to stand, move, and work throughout the office area and properties, including walking up to 1½ miles, climbing stairs, and sitting at a desk/workstation for extended periods. Must be able to lift up to 25 lbs. of equipment and materials on an intermittent basis.

The individual must also be comfortable working in a smoke-filled environment and able to respond to the demands of a dynamic casino setting. Work is performed in both office and on-property locations with moderate to high noise levels depending on proximity to gaming areas. Dexterity of hands and fingers is required for use of computers, cameras, and general office equipment.