• Job Description

  Req#: 562813

  Summary

  The Social Media Content Manager is a dynamic, on-property role responsible for capturing, editing, and publishing compelling photo and video content that brings The Boca Raton’s brand to life across social media platforms. This individual will be immersed in the daily rhythm of the resort and Club, attending events, collaborating with departments, and staying attuned to the pulse of the property to tell authentic and engaging stories.

  This role requires a creative and strategic thinker with a passion for visual storytelling, a strong understanding of social media trends, and the ability to work flexible hours, including evenings and weekends, to cover key moments and activations. The Social Media Content Manager will work closely with the Integrated Marketing Manager and Executive Director of Enterprise Marketing to align content with broader brand and business objectives.

  
  

  Essential Functions

  Content Creation & Capture

  - Serve as the primary on-property content creator, capturing high-quality photo and video assets for use across social media platforms.

  - Attend and document events, activations, and daily moments at The Boca Raton, including evenings and weekends as needed.

  - Edit and produce short-form video and photo content optimized for platforms such as Instagram, Facebook, LinkedIn, and YouTube (with potential for other platforms in the future, i.e. TikTok).

  
  

  Content Strategy & Publishing

  - Write and propose engaging captions that align with brand voice and strategic messaging.

  - Collaborate with the Integrated Marketing Manager and social media agency to develop and maintain a content calendar that supports marketing campaigns, seasonal initiatives, and business priorities.

  - Support community management with on-brand responses to comments and questions from current and prospective customers.

  - Monitor social media trends and platform updates to ensure content remains relevant and innovative.

  
  

  Cross-Departmental Collaboration

  - Build strong relationships with internal departments including Food & Beverage, Recreation, Spa, Retail, Hotel Operations, Member Relations, and Events to identify storytelling opportunities.

  - Partner with the Marketing team to understand key business drivers and translate them into compelling social content.

  
  

  Brand Stewardship

  - Ensure all content adheres to brand guidelines and maintains a consistent tone, look, and feel.

  - Act as a brand ambassador on property, identifying moments that reflect the luxury, lifestyle, and culture of The Boca Raton.

  
  

  Analytics & Optimization

  - Track performance of social content and provide insights and recommendations for optimization.

  - Stay informed on emerging tools, technologies, and best practices in social media content creation and engagement.

  
  

  Internal Relationships

  Reports to the Executive Director of Enterprise Marketing. Works closely with the Integrated Marketing Manager and collaborates with departments throughout The Boca Raton.

  
  

  External Relationships

  Will interact with social media agency. May interface with photographers, videographers, influencers, and creative agencies to support content development and amplification.

  
  

  Qualifications

  - Proficient in photo and video editing tools (e.g., Adobe Creative Suite, CapCut, Canva, Lightroom, etc.)

  - Strong understanding of social media platforms, trends, and best practices

  - Excellent visual storytelling, writing, and editing skills

  - Ability to work flexible hours, including evenings and weekends

  - Highly organized with strong attention to detail and time management

  - Exhibits flexibility and will proactively pivot based on business needs

  - Comfortable working independently and collaboratively in a fast-paced environment

  - Strong interpersonal skills and ability to build relationships across departments

  
  

  Education/Experience Requirements

  - Bachelor’s degree in Marketing, Communications, Media, or related field, or equivalent combination of education and experience

  - 3–5 years of experience in social media content creation, preferably in hospitality, lifestyle, or luxury brands

  
  

  Physical Requirements

  - Position is based on property in Boca Raton, FL

  - Must be able to move around the property and carry equipment as needed for content capture

  
  

  In the United States we are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

• About the company

  Discover our five luxury hotels at one incredible resort on South Florida's Gold Coast. A New Golden Era awaits you at The Boca Raton.

Notice