• Job Description

  Req#: SOCIA013790

  About Gray Media:

  Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

  About Raycom Sports:

  Raycom Sports, based in Charlotte, N.C., is a leader in sports storytelling, production, and multi-platform content distribution. A part of Gray Media Group, Raycom Sports builds on a 45-year legacy of delivering innovative sports content and media strategies. Its diverse portfolio of partners includes the ACC, Big 12, ESPN, PWHL, New Orleans Pelicans, Atlanta Braves, and others across the sports landscape.

  Job Summary/Description:

  Raycom Sports is seeking a team-first, energetic, and creative Social Media Coordinator with a passion for college sports and digital storytelling. This role offers a unique opportunity to help shape the voice and reach of the ACCDN, the official digital video platform of the ACC, by creating engaging content, growing social audiences, and driving monetization across platforms.

  The ideal candidate brings a combination of creativity, strategic thinking, and digital production know-how and is excited to collaborate across teams to deliver exceptional results. Nights and weekends are expected as part of the college sports calendar.

  Duties/Responsibilities include, but are not limited to:

  * Work with the ACCDN social lead to develop and implement social media strategies to grow audience engagement and brand visibility across all ACCDN platforms (YouTube Shorts, Instagram, X, TikTok, Facebook).
  * Create original content—graphics, short-form video, motion, and copy—tailored for each social platform.
  * Maintain a consistent and compelling voice for ACCDN across platforms, aligned with ACC brand standards and storytelling goals.
  * Ensure seamless integration of ACCDN content with primary ACC social handles and assist with partner social handle management as needed.
  * Monitor analytics and audience feedback to evaluate performance and refine social strategies accordingly.
  * Collaborate closely with internal teams (video production, digital, creative) and external partners, including the ACC office and member institutions.
  * Plan and execute content around live games, major announcements, and seasonal initiatives.
  * Stay current on social media trends, platform updates, and best practices, and apply them to elevate ACCDN’s presence.

  Qualifications:

  * Bachelor’s degree in Marketing, Journalism, Digital Media, or a related field.
  * Experience managing social media accounts or creating content for a sports brand or media organization.
  * Experience producing short-form vertical content for platforms like TikTok, Reels, and Shorts.
  * Proficient in Adobe Creative Suite, especially Photoshop, Premiere, and After Effects.
  * Deep knowledge of ACC sports and the broader collegiate and professional sports landscape.
  * Exceptional writing, editing, and proofreading skills.
  * Strong time management and multitasking abilities with attention to detail.
  * Excellent interpersonal skills with the ability to collaborate effectively in a fast-paced, team-oriented environment.
  * Ability to work flexible hours, including nights and weekends.

  Preferred Qualifications:
  * Track record of growing social followings and engagement metrics.
  * Experience leveraging social media analytics and/or scheduling, analytics, and listening tools to inform strategies and optimize content.
  * Creative thinker with a passion for innovation and visual storytelling.
  * Experience or willingness to be on camera for social content as needed.

  Physical Requirements / Working Conditions:
  * Ability to sit or stand for extended periods; use of hands and fingers for computer and phone operation.
  * Ability to lift up to 20 pounds of equipment as needed.
  * Occasional physical activity, such as bending or kneeling for content setup.
  * Able to work in both office and home environments with moderate noise levels.
  * Must be available to work non-business hours, including nights and weekends, for live events or content needs.

  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

  (Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal )

  Raycom Sports-TV/Gray Media is a drug-free company

  Additional Info:

  Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
  
  Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

  Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

  Equal Opportunity Employer
  This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

• About the company

  Gray Television, Inc. is an American publicly traded television broadcasting company based in Atlanta, Georgia.

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