• Job Description

  Req#: R10019908

  POSITION: Digital Marketing Coordinator

  DEPARTMENT: Marketing

  REPORTS TO: Director of Marketing

  FLSA STATUS: Exempt

  SUMMARY

  As the world’s leading venue management company and producer of live event experiences, ASM Global is the preeminent management and content partner with over 350 venues worldwide. Operating and investing in the world’s most important stadiums, arenas, convention centers, and theaters requires unmatched dedication and the most profound expertise. Our focus is YOU! Through investments in growth, resources, and technology we strive to enhance the experience of our internal team members and to continue creating amazing live experiences for the guests that we serve.

  The Digital Marketing Coordinator is a full-time position responsible for developing and implementing the digital and social media strategy for the Fishers Event Center with direction from the Marketing Director. This role focuses on increasing the online presence and improving marketing and sales efforts for the Fishers Event Center

  JOB DUTIES AND RESPONSIBILITIES

  • Assist in creating and supervising marketing plans for events when required, to include all available services: Facebook, Instagram, Twitter, Marquee, Media Placement, Promotional Development, etc.

  • Coordinates email marketing database and creation/distribution of targeted email newsletters, show marketing, promotional and survey email communication

  • Organizes venue assets including logos, videos and images across digital asset management platform

  • Assists in data tracking of all marketing-related efforts for events

  • Coordinates development of marketing material and procedures to function effectively as an in-house agency.

  • Remains current on national trends in the industry and local market changes to best serve the facility

  • Coordinates with Marketing Director in updating and maintaining the venues websites.

  • Monitors and manages social media sites for the venues, collaboratively with Marketing Director.

  • Communicates with outside advertising agencies on on-going campaigns

  • Writes and prepares copy for print/radio/TV spots. Places advertising for event marketing under supervision of Marketing Director

  • Coordinates promotions and special events with event promoters and facility personnel.

  • Collaborate with marketing team to create a content calendar.

  • Attend events and produce live social media content.

  • Use social media marketing tools such as Sprinklr.

  • Monitor SEO and user engagement and suggest content optimization.

  • Assist in the development and management of social media marketing and influencer marketing strategy.

  QUALIFICATIONS AND SKILLS

  • 3-5 years of experience as a Social Media Coordinator or similar role
  • Passion for social media and proficiency with major social media platforms and social media management tools (Sprinklr).
  • Proficiency with video and photo editing tools, digital media formats, and HTML.
  • Strong copywriting and copy-editing skills.
  • Top-notch oral and verbal communication skills.
  • Proficiency with graphic design.
  • Impeccable time management skills with the ability to multitask.
  • Detail-oriented approach with ability to work under pressure to meet deadlines.
  • Critical thinker and problem-solving skills.
  • Understanding of SEO and web traffic metrics.
  • Experience with audience persona research.
  • Good understanding of social media KPIs.
  • Ability to understand historical, current, and future trends in the digital content and social media space.
  • BA in Marketing or similar relevant field.

  PHYSICAL DEMANDS

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • While performing the duties of this job, the employee is regularly required to move around the facility; to stand for long hours during events; talk and hear. This position may require work inside or outside of the building, as needed by events.

  WORKING ENVIRONMENT/CONDITIONS

  The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

  NOTE: The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position. The immediate supervisor may elaborate on or add to the above list if the duties come within the employee’s realm of responsibility.

  ASM GLOBAL is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

• About the company

  ASM Global is a venue & event management company based in LA, specializing in managing stadiums, convention centers, theaters, and unique venues.

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