Job Summary

In a nutshell: The Social Media Creator role is a part of Entravision’s “SMC” team. This role works within the El Paso sales team and EVC Marketing department to create content from promotional and organic to branded content and other opportunities for the El Paso sales team as well as collaborates on company wide marketing initiatives while managing the station's social media pages’ community.

Broader Context: The SMC reports directly to the market SVP and works with the Head of Branded content. The role will require working with multiple departments on a daily basis meeting their content needs in the creation of videos, posts and other content to fulfill sold digital campaigns. Utilizing excellent product content creation skills the SMC will create and manage innovative and engaging campaigns on multiple social/media platforms. (FB, IG, TikTok)

Additionally the SMC will work with Radio and Television talent and content operations to create engaging and creative content that promotes and improves the station page and brands: El Paso - FUEGO, La Suavecita and The Fox radio brands as well as Univision Television Station Channel 26.

• Ideating to create innovative, engaging, and effective content for clients
• Successfully connecting with the sales department leadership and team to ensure synergy buy-in and collaboration
• Connecting with the Audio / News Content leadership and team to ensure promotion of the station content on social media
  Being the voice of the brand (radio pages) to create content that is authentic and powerful for all channels
• Creating/Curating video and written content for multiple media/social platforms
• You are a blend of creative and strategic, highly flexible and know how to navigate at a fast pace while ideating in real-time.
• Promoting community engagement, that supports the company values while helping the sales teams achieve their goals.
• Managing a content calendar to ensure a cohesive and consistent stream of new content for audience engagement while analyzing, managing, and altering schedules where necessary to optimize engagement
• You like interacting with clients community leaders and Radio Listeners out on assignments for videos and promotional events
• Staying up to date with the latest social media trends
• Collaborating with other team members to optimize content and fulfill multi-market campaigns.
  
  
  

Skills/Requirements

Must Haves

• Fully Bilingual in Spanish and English
• 3+ years of experience in product or content marketing, social media, or digital marketing strategy
• Deep understanding and experience in multiple media/social platforms
• Strong ability to create high-quality and brand-specific content across all social channels.
• Comfortable with being on and presenting live and on camera for content
• Must have reliable transportation (travel to and from assignment locations)
• Strong knowledge and interest in influencer marketing
• Ability to collaborate with multiple teams in a fast-paced and deadline-driven environment

Preferred Qualifications

Nice to Haves

• Knowledge of Photoshop, Adobe Creative Suite and Switcher Studio
• Broadcast experience (Production, editing or coordination)
• Bachelor’s degree in Communication, Marketing, or Media
• Understanding and ability to operate digital apps and devices for video creation