• Job Description

  Req#: 7420

  Overview

  Reporting to the Associate VP of Digital Strategy and Analytics, the Director of Social Media (Marketer III) will have oversight of the social media team and Utah State University’s primary social media channels and be responsible for the day-to-day management, development and implementation of the University’s social media strategy and implementation.

  Responsibilities

  This position, located on the Logan campus, serves as a leader within the Digital Strategy and Analytics team and as a member on the University Marketing and Communications directors’ team. Therefore, this individual must display a high level of professional judgement and demonstrate an ability and willingness to work collaboratively and diplomatically with teammates across the different divisions within UMAC and across campus. As the director of social media, this individual must understand the high level of influence and impact their role working in social media can have so professional judgement is critical, establishing rapport across campus is a must, and practicing good judgement is expected. This position works closely with the digital strategy and analytics (DSA) leadership team (AVP and Web) to develop internal processes for DSA that guide tactics that support the overall efforts for UMAC.

  Success in this position will require the talent and experience to create content based on the understanding of USU’s brand, social audience’s consumption habits and analytics, adapting new and current strategies, and researching and recommending new engagement tactics and technologies.

  Responsibilities include:

  • Develop and execute a comprehensive social media strategy – lead and monitor the day-to-day social marketing and engagement activities, including the creation and execution of a content calendar and creation and execution of large-scale engagement generation campaigns.
  • Supervision of two Social Media Specialists and student employees, and coordination with all college and departmental social media managers – lead the University Social Media Committee.
  • Monitor, assess, and configure analytics features such as goals, dashboards and reports; develop monthly reports for all campaigns and social media outlets, as well as quarterly reports for Board of Trustee presentations.
  • Respond to and engage with prospective and current students; represent the University in a positive and professional manner in line with USU’s values and mission.
  • Social media support during communications crises
    • Monitor all social accounts during crises and media crises
    • Work with USU’s strategic communications team to post campus alerts through USU’s Code Blue system
    • Ability to collaborate with crisis communication team to disseminate messages when appropriate or when needed
    • Help maintain the crisis communications plan
    • Provide post-crisis feedback as needed
  • Develop and execute paid social/digital advertising strategy, coordinating with applicable USU marketing campaigns and timely content “boosting” and “sponsored post”
  • Manage the social media advertising budget.
  • Lead institutional branding efforts across all USU-related social media accounts, including the implementation and maintenance of USU social media policies, guidelines and procedures across campuses.
  • Support campus partners through consultation and collaboration
  • Work with colleges and departments social media managers to help implement advertising campaigns if asked/requested
  • Provide consultation as to how to best represent USU for brand unity whenever applicable
  • Other duties as assigned

  Qualifications

  Minimum Qualifications:

  • BS/BA in Marketing, Communications or related field and a minimum six (6) years proven social media working experience; or an equivalent combination of education and experience is required.
  • Experience in setting up and optimizing digital advertising campaigns
  • Expert-level experience with online media platforms such as AdWords, Facebook, Twitter, Instagram, LinkedIn, etc.
  • Experience buying across multiple digital media channels: Paid Search, Mobile, Paid Social, Streaming, and Display Advertising.
  • Demonstrated high level of professional judgement
  • Experience in optimizing landing pages and user funnels
  • Demonstrable leadership and team management skills, including experience supervising multiple full-time staff and/or part-time student employees.

  Preferred Qualifications:

  • Experience in Higher Education
  • 7-10 years proven social media working experience
  • Highly creative with experience in identifying target audiences and devising social campaigns and content that engage, inform and motivate.
  • Proven results executing social media marketing campaigns

  Knowledge, Skills and Abilities:

  • Ability to plan, buy, and track ad campaigns for multiple clients
  • Solid knowledge and experience with social media advertising
  • Ability to work collaboratively in a team environment
  • Ability to handle multiple tasks and deadlines with great attention to detail
  • Excellent verbal and written communication skills
  • Strong analytical skills
  • Ability to work independently on all aspects of the position, including the ability to prioritize workflow to meet critical deadlines while paying attention to important details and uphold a can-do attitude at all times.
  • Comfort with Adobe Creative Suite tools such as InDesign, Photoshop, Illustrator
  • Solid knowledge of website analytics tools (e.g., Google Analytics)

  Required Documents

  Along with the online application, please attach:

  Resume/CV to be uploaded at the beginning of your application in the Candidate Profile under “Resume/CV”

  Name and contact information (including email) of three professional references to be entered at the beginning of your application in the Candidate Profile

  Cover Letter to be typed/pasted at the end of your application

  **Document size may not exceed 10 MB.**

  Advertised Salary

  $65,000 - $80,000; Commensurate with experience, plus excellent benefits

  ADA

  Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions.

  College/Department Highlights

  University Marking & Communications (UMAC) defines, strengthens, amplifies, and protects the Utah State University brand experience while leading a systemwide culture of collaboration to articulate our university strengths and opportunities. We are committed to telling the USU story, ensuring that our university's mission and values are collectively shared in ways that elevate our reputation and highlight our impact through a unified voice.

  The Digital Strategy & Analytics team within UMAC offers vision, support, and analysis for the digital resources utilized by USU, including the design, development, and maintenance of usu.edu, USU web templates, and the central social media pages. USU's social media presence is recognized as one of the best in the country, ranked No. 5 in RivalIQ's 2021 Higher-Ed Social Media Engagement Report, among the nation's top 350 colleges and universities.

  University Highlights

  Founded in 1888, Utah State University is Utah’s premier land-grant, public service university, with a strong commitment to excellence, access, and inclusion, empowering people to lead successful lives of involvement, innovation, and impact. Utah State provides high-quality education to 27,500-plus students locations throughout the state, including at three residential campuses, eight statewide campuses, and 23 education centers. USU Online educates students from all 50 states and 55 countries. For over 25 years, USU Extension has served and engaged Utahns in all of Utah’s counties. As an R1 research institution, Utah State is dedicated to advancing knowledge through research and scholarly activities, providing a high-quality undergraduate and graduate education at an affordable price.

  Utah State is committed to cultivating a community of inclusive excellence where all perspectives, values, cultures, and identities are acknowledged, welcomed, and valued. We seek to recruit, hire, and retain people from all walks of life who will champion excellence in education, research, discovery, outreach, and service. We believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be successful. Forbes recognized our commitment to employees when they named Utah State the best employer in Utah in 2023. Learn more about USU.

  The university provides a Dual Career Assistance Program to support careers for partners who are also seeking employment. Additionally, USU is committed to providing access and reasonable accommodations for individuals with disabilities. To request a reasonable accommodation for a disability, contact the university’s ADA Coordinator in the Office of Human Resources at (435) 797-0122 or hr@usu.edu.

  About the Region

  U.S. News and World Report ranked Utah first for its strong economy, fiscal stability, education, and health care. Outstanding outdoor recreational opportunities abound throughout the state, including five national parks, 43 state parks and recreation areas, and 15 alpine ski resorts. The home of USU’s main campus, Logan, is a city of 54,000-plus people in a picturesque mountain valley 80 miles north of Salt Lake City. The Logan metro area claimed the top spot in the Milken Institute’s 2022 ranking for best-performing small cities in the nation.

  *updated 04/2024

  Notice of Non-discrimination

  In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.

  The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USU’s non-discrimination policies:

  Executive Director of the Office of Equity Matthew Pinner, discrimination@usu.edu, Distance Education Rm. 401, 435-797-1266

  Title IX Coordinator Cody Carmichael, titleix@usu.edu, Distance Education Rm. 404, 435-797-1266

  Mailing address: 5100 Old Main Hill, Logan, UT 84322

  For further information regarding non-discrimination, please visit https://equity.usu.edu/, or contact:

  U.S. Department of Education, Office of Assistant Secretary for Civil Rights, 800-421-3481, OCR@ed.gov

  *updated 09/2023

• About the company

  Utah State University is a public land-grant research university in Logan, Utah.

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