• Job Description

  Req#: 487145
  Mellon Foundation (“Foundation”) believes that the arts and humanities are where we express our complex humanity, and we believe that everyone deserves the beauty, transcendence, and freedom to be found there. Through our grants, we seek to build just communities enriched by meaning and empowered by critical thinking, where ideas and imagination can thrive. The Foundation makes grants in four core program areas - Higher Learning, Arts and Culture, Public Knowledge, and Humanities in Place - and through its signature Presidential Initiatives. The Foundation seeks a Social Media Manager in the Communications department.

  About the department:

  The Mellon Foundation's team of communications professionals are responsible for building and stewarding the Foundation brand, telling its story, and driving outreach and engagement efforts both internally and externally. Our work strives to:

  • Build broad brand affinity and connection with the Mellon Foundation's work
  • Encourage appreciation, understanding of, and engagement with the work of our grantees
  • Broadly advocate for the centrality of the arts and humanities in culture

  Position Summary:

  Reporting to the Integrated Content Director, the Social Media Manager will be part of a growing team of communications professionals interested in producing and communicating meaningful, relevant, and impactful work at the Mellon Foundation. The successful candidate will be a very hands-on communications strategist, motivated by the opportunity to activate and care for online communities that are informed, engaged, and empowered by Mellon and the work we support.

  We use digital tools and social media as primary channels for bringing our mission and message to broader audiences. As the operator of Mellon’s owned channels, the Manager is a social media champion, demonstrates an expert understanding of digital media, and is motivated to use social media in new and innovative ways for driving engagement with storytelling, announcements, and events from Mellon. They are culturally curious about the topics and projects supported by Mellon and have a track record of entrepreneurial approaches to modes of storytelling. The Manager is also involved with editorial planning, content development, and creative asset iteration. To stay up to date on the performance and features of current and emergent platforms, the Manager maintains relationships with partnership reps from major technology companies, including Meta, Twitter, LinkedIn, Google, and others, as well as understanding current trends, platform changes, and contemporary best practices.

  The Manager helps keep a pulse on Mellon’s grantees and their overall sectors, maximizing value from grantees’ earned and social media stories for Mellon’s own channels. The Manager should also maximize opportunities to leverage and repurpose Mellon’s small but growing body of evergreen content.

  Position Description:

  Responsibilities may include, but will not be limited to the following:

  60% Content Development and Publishing. Conceive, organize, develop, and publish compelling copy, photos, and other creative content, working when needed with Mellon’s Creative team, colleagues in content creation, freelance contributors, and other staff. Ensure all published content is factual and error free, aligned with an editorial plan, and that the tone and voice follow messaging platform. Maintain awareness of best practices for digital accessibility and update accordingly.

  30% Growth and Engagement. Identify and drive new strategies that build Mellon’s profile. Create meaningful exchanges with online audiences to ensure that anyone who interacts with Mellon has an experience that is consistent with our brand values. Identify and cultivate influencer partners to drive the reach of Mellon’s content and discover new areas of growth. Recommend new handles to follow and engagement opportunities. Collaborate with digital agencies on cross-platform paid campaigns.

  10% Measurement and Reporting. Create and maintain instruments for tracking metrics across digital platforms, including social media channels, paid digital advertising campaigns, and the website. This critical information will be utilized to inform media planning and resource allocation and other creative improvements. Monitor sentiment and social listening tools to report on topics and trends of importance to Mellon.

  Qualifications:
  A bachelor’s degree or similar combination of relevant education and experience is required. Applicants should also possess:

  • A minimum of 5 years of relevant professional experience with responsibilities including social media management, digital engagement, marketing, and writing for the web
  • Work experience in an environment with a cross-functional team, clients, or multiple stakeholders
  • Evidence of strategic and creative thinking about building audiences for brands
  • Demonstrated ability to write compelling, error-free copy on tight deadlines
  • Demonstrated understanding of graphics and design on the web
  • Demonstrated ability to compile and maintain nuanced reporting and analysis of digital properties
  • Impeccable attention to detail
  • Excellent interpersonal and verbal communication skills
  • Ability to work under deadlines, to organize information, and to handle multiple assigned tasks efficiently

  Preferred:

  • Experience using project management platforms
  • Experience in photography and Photoshop (strongly preferred)
  • Experience in video and basic graphics editing (strongly preferred)
  • Understanding of basic SEO and metadata best practices
  • Proficiency on a Mac platform
  • Multilingual fluency (orally and in writing) is a plus

  Mellon Foundation is an equal opportunity employer. Mellon offers a generous total reward package that includes base salary and a comprehensive benefits program, as well as an excellent working environment. Mellon is committed to providing compensation that is competitive and equitable within the philanthropic sector. The estimated salary range for this role is $125,000- $132,000. The amount of pay offered will be determined by several factors, including but not limited to qualifications, unique skills, credentials, or experience that is expected to impact the candidate’s contribution to the role. We will also consider market data as well as the Foundation’s internal pay equity framework.

  Please note that Mellon maintains a hybrid work schedule, with three days per week in person at the Foundation’s Manhattan offices.

  Candidates should apply by submitting a cover letter describing fit for the position and a resume by April 12, 2024.

  The Foundation will consider each response carefully, but only contact those individuals it believes are most qualified for the position.

  
  

  
  

• About the company

  The Andrew W. Mellon Foundation of New York City in the United States is a private foundation with five core areas of interest, and endowed with wealth accumulated by Andrew Mellon of the Mellon family of Pittsburgh, Pennsylvania.

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