• Job Description

  Req#: 553876

  About the Role:

  IT’SUGAR, known for its bold, cheeky brand voice and candy-filled retail experiences, is seeking a Social Media Marketing Manager to lead our growing digital presence across multiple platforms. This role is perfect for a strategic and creative social expert who thrives in a fast-paced, trend-driven environment and is passionate about building community, creating content, and partnering across departments to drive brand and product growth online.

  Key Responsibilities:

  Social Strategy & Content Leadership

  • Lead and execute IT’SUGAR’s social media presence across platforms including Instagram, Facebook, TikTok, LinkedIn, Threads, X (formerly Twitter), and YouTube
  • Develop platform-specific strategies and creative content tied to the e-commerce marketing calendar, product launches, and seasonal brand campaigns
  • Partner with e-commerce to support digital platforms like TikTok Shop, ITSugar.com, Amazon, and more, providing content that drives awareness, conversion, and community engagement
  • Create or oversee engaging short-form video, lifestyle imagery, and branded assets using platforms like Illustrator, Photoshop, and CapCut
  • Maintain a bold, consistent, and playful brand voice across all platforms

  Influencer & Brand Collaborations

  • Own IT’SUGAR’s influencer strategy using Sprout’s Influencer Management tool (formerly Tagger), including outreach, communication, and performance tracking
  • Work closely with licensed and co-branded partners (e.g., Tokidoki, Pomp, Snow & CIRQUE, OREO, HARIBO) on product collection launches, social media collaborations, and experiential campaigns
  • Manage social initiatives and digital storytelling for nonprofit campaigns, such as our partnership with Make-A-Wish, and coordinate activations and giving programs

  E-Commerce & Digital Marketing Integration

  • Collaborate closely with the e-commerce team to align social strategy with product launches, promotions, and key moments across TikTok Shop, itsugar.com, and Amazon
  • Deliver content for digital advertising, paid media campaigns, and email marketing support
  • Track and optimize performance of social-driven traffic and UGC for digital selling platforms

  In-Store & Experiential Marketing

  • Partner with store teams, district managers, and mall property marketing contacts to execute in-store events, product sampling, activations, and seasonal experiences
  • Coordinate signage, bounce-back coupons, and other in-store marketing tools
  • Support visual updates for digital signage and store media platforms like Rockbot

  Brand Communications & Public Relations

  • Manage the marketing@itsugar.com inbox and assist in coordinating press calendar updates with third-party PR agency
  • Collaborate on press release content, influencer requests, and external media opportunities to support store openings, exclusive launches, and brand moments

  Requirements:

  • 4+ years of experience in social media marketing, with at least 1-2 years in a managerial or lead capacity
  • Proven ability to execute multi-platform content strategies and grow brand channels
  • Strong knowledge of e-commerce integration, UGC strategy, and content creation for social commerce (TikTok Shop, Amazon, DTC platforms)
  • Proficient in Sprout Social, Canva, Adobe Creative Suite, and short-form video editing tools
  • Excellent writing, communication, and project management skills
  • Creative, collaborative, and highly organized with a love for pop culture, trends, and digital storytelling

  Preferred Experience:

  • Experience with lifestyle, retail, or consumer goods brands
  • Background in digital commerce or social selling platforms
  • Knowledge of influencer CRM systems and campaign reporting

• About the company

  IT’SUGAR is a trendy candy store specializing in innovative sweets, fun novelty gifts, and giant candy. Shop at ITSUGAR.com for candy and novelty gifts from Hershey's, Sour Patch Kids, Chupa Chups, Jelly Belly, and more.

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