Under the supervision of the Outdoor Adventure Center (OAC) Program Director, the Social Media Specialist is responsible to document, market, and promote all aspects of the Outdoor Adventure Center. This includes the Retail/Rental program, the Project Indoor Climbing Wall, and the Adventure Trip Leader program. Manage social media, website, 25 Live and online trip registrations. Assist in developing and coordinating training sessions, attend weekly managers meetings, and develop creative engagement opportunities for patrons. Attend various excursions and educational clinics to document participant experience.

• Manage social media for program. Organize daily posts on Instagram and Facebook. Update OAC website, trips calendar of events, and online registrations. Administer and promote online registrations for trips and events through Campus Connection and University Tickets. Arrange advertising and scheduling through the university calendar program, 25 live. Print and promote trip calendar each semester with all OAC events.
• Create new opportunities for social media engagement; surveys, polls, how to videos, program specials, and participant experiences. Offer feedback for employees dealing with marketing, enforce and adhere to all university and Outdoor Adventure Center policies and procedures.
• Attend leadership training sessions, weekly managers meetings, various trips and events, schedule out social media posts, respond to social media direct messages, and advise program director with marketing needs.
• Promote and market the OAC overall offerings to the UVU campus and community.

Associate's degree and/or experience related to the position classification summary, totaling a minimum of two years.

Preferred Qualifications
1 year experience with marketing

Licenses/Certifications
Basic CPR, First Aid, and AED. Safe Driver Training (will provide within 3 months of hire)
Knowledge

• General knowledge of various outdoor activities; climbing, canyoneering, mountain biking, skiing, snowboarding, white water rafting and kayaking, backpacking, and camping.
• Marketing of programs.
• Knowledge of Instagram and Facebook posting and promoting.

Skills

• Experience managing social media platforms and marketing.
• Effective verbal and written communication skills.
• Decision-making skills.
• Maintain a professional presence and provide superior customer service.
• Facilitating group experiences in the outdoors that are fun, educational, and exploratory.
• Strong leadership skills.
• Strong Organizational skills.

Abilities

• Work independently and creatively with minimal supervision.
• Work in a fast-paced, chaotic environment.
• Work with diverse age groups and demographics.
• Ability to work with students, staff and faculty and communicate clearly.
• Ability to maintain a professional manner and be an example to trip leaders and participants.