• Job Description

  Req#: 1085742

  Company Summary:

  Established in 1996 in San Diego, California, Ballast Point has earned a reputation for innovation, quality, and a passion for the craft. Our brewery not only excels in creating world-class beer, but also in fostering a vibrant and inclusive culture. We value teamwork, creativity, and a dedication to quality that extends to every aspect of our operation.

  If you are passionate about craft beer, innovation, and want to be a part of a dynamic company with a storied history, Ballast Point Brewing Company is the perfect place to embark on a rewarding career journey. Join us as we continue to push the boundaries of brewing excellence and make a lasting impact in the world of craft beer.

  
  

  Position Summary:

  Ballast Point Brewing Company is seeking a creative and motivated Social Media Specialist to join our dynamic marketing team. The ideal candidate would have a passion for craft beer, a deep understanding of social media platforms, and a proven track record of creating engaging content. This role requires a self-motivated individual with excellent communication and organizational skills.

  
  

  Key Responsibilities:

  • Content Creation:
    • Develop high-quality, original, engaging, and visually appealing content for various social media platforms, including Instagram, Facebook, LinkedIn, YouTube, and TikTok.
    • Utilize Canva, Adobe Creative Suite, and other editing apps for text, video, and photo editing.
  • Content Calendar Management:
    • Develop and maintain a content calendar to ensure consistent posting and timely delivery of content that reflects current promotions, events, beer releases, and restaurant updates.
  • Strategy Development:
    • Design and implement social media strategies aligned with business goals.
    • Drive traffic into restaurants through creative and effective social media campaigns.
  • Analytics:
    • Monitor SEO and traffic metrics to optimize social media presence.
    • Stay up-to-date with current technologies and trends in social media, design tools, and other applications.
  • Platform Management:
    • Monitor and manage various social media platforms, including but not limited to Facebook, LinkedIn, Instagram, Twitter, and TikTok.
    • Ensure consistency and accuracy in the portrayal of information, images, operational hours, and contact details.
  • Community Engagement/Events:
    • Maintain a network of industry/community contacts and stay informed about local opportunities/activities/trends.
    • Participate in community/team events, which may require physical activity including setting up event spaces, carrying promotional materials, etc.

  
  

  Knowledge, Skills, Experience:

  • 2-4 years of experience in social media marketing/content creation or a related field. An internship will be considered in lieu of work experience.
  • A Bachelor's degree in Marketing, Communications, Graphic Design, or a related field is preferred but not required.
  • Competency in Canva, Adobe Creative Suite, SEO, social analytics, and platform management.
  • Proficient in Word, PowerPoint, Excel, Outlook, and various social media platforms.
  • Strong writing, proofreading, and presentation skills.
  • Ability to work in a minimally supervised environment, juggling multiple projects and deadlines.
  • Photography skills and familiarity with WordPress.

  
  

  Additional Information:

  • This role primarily involves working in an office setting and using a computer for extended periods.
  • The work environment includes occasional travel to Ballast Point retail locations.
  • Community/Team events may require physical activity.
  • Flexibility to work on weekends if required by an event schedule.

  
  

  The Perks:

  • Salary Range: $66,560 - $70,000
  • Benefits:
    • Medical, dental, vision, 401(k) with match, FSA/HSA, and Life & Disability
    • Access to a network of free therapists through our Employee Assistance Program for you and your family
    • Gender neutral paid parental leave
    • Ample vacation time to do the things you love outside of work
    • 10 paid holidays
    • Product discount on Ballast Point merchandise, food, and beer
    • And of course, free beer!

  
  

  If you are a creative, proactive, and enthusiastic individual with a passion for social media marketing, we encourage you to apply to be a part of the Ballast Point team!

  Ballast Point is an equal opportunity employer and will not tolerate discrimination against any employee or applicant seeking employment on the basis of race, color, religion, creed, sex, national origin, age, disability, sexual orientation, marital status, public assistance status, veteran status, or any other characteristic protected by law.

  Please note this Job Description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

• About the company

  Ballast Point Brewing Company is an American brewery founded in 1996 by Jack White in San Diego, California.

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