Do you want to work at one of the Top 100 Hospitals in the nation? We are guided by our values of Love and Excellence and are passionate about delivering exceptional health care. Come join us at ChristianaCare!

ChristianaCare is one of the country's most dynamic healthcare organizations, centered on improving health outcomes, making high-quality care more accessible, and lowering healthcare costs. ChristianaCare includes an extensive network of outpatient services, home health care, urgent care centers, three hospitals (1,299 beds), a free-standing emergency department, a Level I trauma center and a Level III neonatal intensive care unit, a comprehensive stroke center and regional centers of excellence in heart and vascular care, cancer care, and women's health. It also includes the pioneering Gene Editing Institute and was rated by IDG Computerworld as one of the nation's Best Places to Work in IT. ChristianaCare is a nonprofit teaching health system with more than 260 residents and fellows. It is continually ranked by U.S. News & World Report as the Best Hospital. With the unique CareVio data-powered care coordination service and a focus on population health and value-based care, ChristianaCare is shaping the future of health care.

ChristianaCare Offers

• Full Medical, Dental, Vision, Life Insurance, etc.
• Two retirement planning offerings, including 403(b) with company contributions.
• Generous paid time off with annual roll-over and opportunities to cash out.
• 12-week paid parental leave
• Incredible Work/Life benefits including annual membership to care.com, access to backup care services for dependents through Care@Work, retirement planning services, financial coaching, fitness and wellness reimbursement, and great discounts through several vendors for hotels, rental cars, theme parks, shows, sporting events, movie tickets and much more!

About This Position

ChristianaCare is searching for a HR Social Media Specialist to be responsible for creating, producing and administering content for HR on all social media platforms, such as Instagram, X, TikTok, YouTube and LinkedIn. This role will help build an audience and content strategy for the various social media channels as well as monitor site metrics, respond to follower comments, and oversees creative design for social media content.

Principal duties and responsibilities:

• Build and execute social media strategy through research, benchmarking, messaging, and audience identification.
• Write, develop, and strategize online content production and scheduling.
• Film, edit, and produce all video content, including appealing visuals and effects.
• Create monthly, quarterly, and annual social media editorial calendars to promote the organization and its recruitment programs across CC social media channels.
• Generate, edit, publish, and share content daily (original text, images, video, and HTML).
• Build meaningful connections and encourage community members through dialog and messaging.
• Moderate user-generated content and messages appropriately, based on company and community policies.
• Track social media engagement to identify high-performing ideas and campaigns for scalability.
• Collaborate with HR COEs to promote recruitment and retention of caregivers including supporting major recruitment events and providing insight into various caregiver roles and day to day activities through video.
• Monitor and help enforce the ChristianaCare social media policy with caregivers and affiliated entities.
• Support the HR department at live and online events as needed by capturing photos and video footage.
• Create and maintain the organization’s HR social media pages and profiles.

****** Full job specification will be provided during recruitment process.

Minimum Requirements:

• Bachelor’s degree in marketing, communications, or related field, required
• Proven working experience in social media marketing or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of social media platforms and industry standards
• Knowledge of online marketing and good understanding of major marketing channels
• Track record of growing a social media following and building a loyal audience

Christiana Care Health System is an equal opportunity employer, firmly committed to prohibiting discrimination, whose staff is reflective of its community, and considers qualified applicants for open positions without regard to race, color, sex, religion, national origin, sexual orientation, genetic information, gender identity or expression, age, veteran status, disability, pregnancy, citizenship status, or any other characteristic protected under applicable federal, state, or local law.