Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast. Job Summary Specialist, Customer Growth & Upgrades IMC is responsible for assisting in the creative development, execution, and implementation of Integrated Marketing Communications campaigns focused on promoting the Company’s products and services to existing customers. In partnership with key business leads and cross-functional partners, the Specialist will assist with the execution of IMC programs designed to reinforce product benefits and drive product upgrades via targeted advertising based on distinct customer journeys. Primary activities include collaborating on communications plans, assignments, briefings, conceptual creative development, creative reviews, internal reviews, creative production, trafficking, and coordination of all creative needs across key business and media segments. Works with moderate guidance in own area of knowledge and reports to Manager, Customer Growth & Upgrades IMC. Job Description Core Responsibilities Key player in managing the agency relationship day to day and drives execution excellence by tackling timelines, deliverables, and trafficking of creative. Communicates IMC project requirements and coordinates with agency to ensure project completion. Reviews all Customer Growth & Upgrades IMC creative to ensure alignment and consistency with established campaign strategy and messaging. Assists in creative execution across all media (TV, OLV, social, display, radio, print, etc.) Manages Customer social POR and creative development in partnership with Brand Partnership team social lead. Develops and implements social media strategy to align with business goals. Responsible for understanding current technologies and trends in social media, design tools and applications. Partners with media services to execute relevant media plans for marketing programs. Partners with and provides guidance to the broader IMC & cross-functional teams to ensure messaging and creative consistency across all marketing channels. Provides creative development and messaging support for divisional marketing team to achieve brand goals. Works closely with legal to ensure compliance of all communications. Assists with multiple projects simultaneously. Follows through to ensure that deadlines are met and that deliverables meet specifications. Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary. Other duties and responsibilities as assigned. Preferred Qualifications: Excellent written/verbal communications skills and strong presentation skills Keen attention to detail and strong follow-through Relationship-building, negotiation and influencing skills Proven work experience developing social media strategies that drive business goals Deep understanding of the social media landscape Agency management skills Excellent analytical, quantitative, organizational and prioritization skills Must be innovative, proactive and a strong team player Experience with project management of large-scale initiatives Works well under pressure and tight deadlines with ability to shift priorities to meet demand Working knowledge of Microsoft Office Suite Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications. Comcast is an EOE/Veterans/Disabled/LGBT employer. Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Education Bachelor's Degree While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience. Relevant Work Experience 2-5 Years Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.