Purpose & Overall Relevance for the Organization:

• Responsible for planning and executing omni-channel marketing strategies and plans for assigned product categories under-guidance. This includes strategic range assortment across all channels (Own Retail, Ecommerce, Franchise and Wholesale), market and channel data analysis while exemplifying cross-functional team collaborations to develop impactful E2E integrated trade marketing roll-outs.

This entails the following key responsibilities:

Responsibilities:

1. Category Management & Omni-Channel Strategy
   • Develop a focused channel & account strategy for category responsible-for with consideration of product & price positioning, store locations, customer profiles and trade dynamics of each channel and/or key accounts
   • Category data analysis to identify gaps and opportunities on the assigned categories (Pre-season and In-season)
   • Deliver accuracy in category range that caters to the channel and market’s needs with competitive pricing and profitable margins
   • Define the product franchise distribution strategy based on channel and/or account’s profile through clear guidelines and down to door level
   • Monitor category financial targets which includes net sales, margins, inventory and market share
   • Align with SEA counterparts on category direction, retail launch cadences, allocation and range support
   • Ensure effective communication and liaising between in-country Sales, Customer Service and cross-functional teams to optimize business opportunities
   • Monitor the Sell-Through of Key Campaigns and Products, triggering actionable points based on results with the objective of achieving targets
   • Monitor market trends and competitor activities to identify opportunities and gaps that would develop/support local market growth

Go-to-Market Processes

• • Contribute as part of the Omni-Channel team to deliver the best possible seasonal Go-to-Market calendar process
  • Streamline Go-to-Market processes and provide feedback to SEA on process improvements to deliver accuracy in forecasts and buys when and where needed
  • Align with in-country channel stakeholders on key Go-to-Market milestones and deliverables
  • Work with cross-functional teams – Brand communication and Visual Merchandising on calendar and campaign activation plans
  • Support Customer meetings for category of responsibility (i.e pre-lines, sell-in etc.) by finalizing Channel Segmentation guidelines, providing a comprehensive sell-in package, catalogue and recommendations to drive local business needs
  • Support Omni-Channel manager on in-country sample management for seasonal sell-ins and buy processes

Key Relationships:

• Internal: SEA Area Category Management; SEA Purchasing; SEA Brand Communications, Omni-Channel, DTC, Franchise, Sales, Brand Communications, Visual Merchandising and Customer Service teams
• External: Account Customers

Knowledge, Skills and Abilities:

• Strong business and process knowledge and skills
• Result oriented
• Strong problem solving ability
• Planning and organizing skills
• Relationship management
• Project management skills
• Data analytical and strong numerical skills
• Good presentation and communication skills

Education / Minimum Qualifications:

• Professional Background/Experience:
  • Bachelor's Degree or Post Graduate Degree in Marketing, Sales or Management or Business
  • Functional: At least 1-2 years of trade and/or product category
  • Industry: Experience in consumer products, preferably FMCG
  • Proficient in excel, e.g., formulas such as vlookup

• IT:
  • Outlook: Intermediate
  • Word: Advanced
  • Excel: Advanced
  • Powerpoint: Advanced

• Language Skills:
  • English: Fluent