• Job Description

  Req#: 505258

  Purpose & Overall Relevance for the Organization:

  • Responsible for planning and executing omni-channel marketing strategies and plans for assigned product categories under-guidance. This includes strategic range assortment across all channels (Own Retail, Ecommerce, Franchise and Wholesale), market and channel data analysis while exemplifying cross-functional team collaborations to develop impactful E2E integrated trade marketing roll-outs.

  This entails the following key responsibilities:

  Responsibilities:

  1. Category Management & Omni-Channel Strategy
     • Develop a focused channel & account strategy for category responsible-for with consideration of product & price positioning, store locations, customer profiles and trade dynamics of each channel and/or key accounts
     • Category data analysis to identify gaps and opportunities on the assigned categories (Pre-season and In-season)
     • Deliver accuracy in category range that caters to the channel and market’s needs with competitive pricing and profitable margins
     • Define the product franchise distribution strategy based on channel and/or account’s profile through clear guidelines and down to door level
     • Monitor category financial targets which includes net sales, margins, inventory and market share
     • Align with SEA counterparts on category direction, retail launch cadences, allocation and range support
     • Ensure effective communication and liaising between in-country Sales, Customer Service and cross-functional teams to optimize business opportunities
     • Monitor the Sell-Through of Key Campaigns and Products, triggering actionable points based on results with the objective of achieving targets
     • Monitor market trends and competitor activities to identify opportunities and gaps that would develop/support local market growth

  Go-to-Market Processes

  • • Contribute as part of the Omni-Channel team to deliver the best possible seasonal Go-to-Market calendar process
    • Streamline Go-to-Market processes and provide feedback to SEA on process improvements to deliver accuracy in forecasts and buys when and where needed
    • Align with in-country channel stakeholders on key Go-to-Market milestones and deliverables
    • Work with cross-functional teams – Brand communication and Visual Merchandising on calendar and campaign activation plans
    • Support Customer meetings for category of responsibility (i.e pre-lines, sell-in etc.) by finalizing Channel Segmentation guidelines, providing a comprehensive sell-in package, catalogue and recommendations to drive local business needs
    • Support Omni-Channel manager on in-country sample management for seasonal sell-ins and buy processes

  Key Relationships:

  • Internal: SEA Area Category Management; SEA Purchasing; SEA Brand Communications, Omni-Channel, DTC, Franchise, Sales, Brand Communications, Visual Merchandising and Customer Service teams
  • External: Account Customers

  Knowledge, Skills and Abilities:

  • Strong business and process knowledge and skills
  • Result oriented
  • Strong problem solving ability
  • Planning and organizing skills
  • Relationship management
  • Project management skills
  • Data analytical and strong numerical skills
  • Good presentation and communication skills

  Education / Minimum Qualifications:

  • Professional Background/Experience:
    • Bachelor's Degree or Post Graduate Degree in Marketing, Sales or Management or Business
    • Functional: At least 1-2 years of trade and/or product category
    • Industry: Experience in consumer products, preferably FMCG
    • Proficient in excel, e.g., formulas such as vlookup

  • IT:
    • Outlook: Intermediate
    • Word: Advanced
    • Excel: Advanced
    • Powerpoint: Advanced

  • Language Skills:
    • English: Fluent

• About the company

  Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories.

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