• Job Description

  Req#: 1376762
  !*!

  There’s never been a more exciting time to join United Airlines. We’re on a path towards becoming the best airline in the history of aviation. Our shared purpose – Connecting People, Uniting the World – is about more than getting people from one place to another. It also means that as a global company that operates in hundreds of locations around the world with millions of customers and tens of thousands of employees, we have a unique responsibility to uplift and provide opportunities in the places where we work, live and fly, and we can only do that with a truly diverse and inclusive workforce. And we’re growing – in the years ahead, we’ll hire tens of thousands of people across every area of the airline. Our careers include a competitive benefits package aimed at keeping you happy, healthy and well-traveled. From employee-run "Business Resource Group" communities to world-class benefits like parental leave, 401k and privileges like space available travel, United is truly a one-of-a-kind place to work. Are you ready to travel the world?

  Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.

  Job overview and Key Responsibilities:

  Reporting to the Manager – Targeted Marketing, this position executes targeted email, SMS and push marketing campaigns supporting business priorities for United and MileagePlus. Works closely with the Marketing Strategy team and key business partners to develop the channel strategy to effectively engage customers and drive revenue.

  • Develop and execute best-in-class targeted marketing programs across email, SMS and push channels
  • Work with internal creative and production support teams to ensure high-quality, on-time delivery
  • Ensure campaigns are thoughtfully targeted, segmented and personalized to be as effective as possible, and are consistent with brand guidelines, tone and voice
  • Collaborate with Manager – Targeted Marketing to develop test-and-learn strategies and deliver standard post-promotion analysis
  • Maintain knowledge of marketing tools and technology, emerging trends, and competitive actions
  • Deliver thoughtful multi-channel customer journeys that help our customer navigate the typical flight purchase lifecycle

  NOTE: This position provides a hybrid work arrangement including days worked onsite at our Chicago office location.

  !*!

  United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the “desired” qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes! We are always looking for individuals who will bring something new to the table!

  What’s needed to succeed (Minimum Qualifications):

  • Bachelor's degree or equivalent experience
  • 2+ years of relevant work experience
  • Strong written and verbal communication skills
  • Good analytical skills with previous experience analyzing campaign performance
  • Comfortable in a high-volume, fast-paced work setting
  • Highly organized and able to manage multiple projects and meet deadlines
  • Experience working with Microsoft Office, especially Excel and PowerPoint
  • Must be legally authorized to work in the United States for any employer without sponsorship

  What will help you propel from the pack (Preferred Qualifications):

  • Experience working in large corporate environments
  • Marketing, B2C communications and/or advertising agency experience for major global brands, clients or enterprises
  • Knowledge of airline industry and/or loyalty programs
  • Familiarity with marketing tools and platforms such as Movable Ink, Salesforce Marketing Cloud, JIRA and others
  • Familiarity with content management or marketing workflow management systems (Trello, WorkFront, Percolate, Wrike, etc.)

  United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact JobAccommodations@united.com to request accommodation.

• About the company

  United Airlines, Inc. is a major American airline headquartered at Willis Tower in Chicago, Illinois. United operates a large domestic and international route network spanning cities large and small across the United States and all six continents.

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